Douyin launches a special campaign to combat the “homogenized Internet trolls”: cracking down on low-quality mass-produced videos with similar copywriting, including online novel audio + mini-game video clips

According to news from this site on April 26, Douyin officially announced: During an inspection of the platform, it was discovered that some users were using low-quality identical copywriting to mass-produce videos on the platform, trying to gain traffic and monetize through various marketing methods.

Douyin pointed out that there are even black production gangs behind such accounts, which use the pretext of "online earning" and "recruiting apprentices" to induce ordinary users to join the "team" on a large scale and mass-produce "low-quality", "Homogeneous", "hot" and other types of videos.

In response to this phenomenon, Douyin announced that it will launch special governance actions from now on, and will take measures such as delisting illegal content and accounts, banning accounts, and canceling profit-making rights. For suspected criminal gangs, the platform will search for clues and call the police.

The typical contents and accounts managed this time include 4 types. This site summarizes them as follows:

1. "Chicken Soup for the Soul" and "Copywriting Hall" categories: the content features are excerpts, reading aloud Chicken Soup for the Soul, Ancient and modern articles, "human feelings and sophistication" are paired with pictures of landscapes, handicrafts, etc.

#2. Modify the traffic category of specific groups of people: Use the same copywriting and only modify individual sentences to gain traffic from specific groups of people. For example, "Blessed are those who belong to the Rooster, you are kind and hard-working...", "Blessed are those who belong to the Ox, you are kind and hard-working...", "Aquarius is so good, they reply to messages instantly", "Taurus is so good, "They reply to messages instantly", "People surnamed Li are very smart", "People surnamed Wang are very smart".

3. Interactive: Publish similar simple help content, and encourage user comments in the form of "what to do", "online, etc." Or you can set up fake induction buttons on the screen to induce users to click multiple times to encourage likes.

4. Low-quality editing and splicing category: the content is simple editing and splicing of movies and TV shows , mini-game screens, or the video screens are movies and TV shows, mini-games, decompression crafts, and the audio copy is online novels.

Related reading:

• "Douyin focuses on cracking down on "selling accounts" "Three types of troll behavior: "Selling praise cards" and "malicious control of reviews"

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