2024 Q1 Mainland China Smartphone Market Report: Huawei Returns to the Top

According to the latest market research report released by the authoritative statistics agency Canalys, in the first quarter of 2024, Huawei successfully returned to the top of the smartphone market in mainland China. This achievement was achieved thanks to the strong market response of its Mate and Nova series, which promoted a significant increase in Huawei's shipments.

According to data reports, Huawei shipped a staggering 11.7 million units in the first quarter, occupying 17% of the market share, and successfully topped the list of smartphones in mainland China. Mobile phone market. At the same time, OPPO relied on the excellent performance of the Reno 11 series, with shipments reaching 10.9 million units, followed by shipments, ranking second. Honor, vivo and Apple ranked third, fourth and fifth respectively. Apple had the largest jump among the top five manufacturers this quarter, with shipments falling 25% year-on-year.

Huawei recently launched the Huawei Mate60 series of products. Production and supply shortages gradually improved in the first quarter, which has become an important factor in promoting Huawei's overall growth. In addition, Huawei has recently fully upgraded the P series and launched the new Pura 70. Its breakthrough telescopic lens technology has greatly improved image performance, further arousing heated discussions in the market. This series of new product launches and market strategy adjustments have enabled Huawei to complete a full line of iterations of mobile phone products and inject new vitality into the market.

Toby Zhu, senior analyst at Canalys, said: “Although the growth rate of the Chinese market at the beginning of the year was still lower than the global recovery rate of 11%, this This gives Huawei room to seize market share. With the success of the Mate60 series and nova series, Huawei has quickly regained its market leadership. In addition, Huawei is continuing to expand its product line and continue to improve its technology level, which will provide it with better performance in the future. Provide more advantages in market competition.”

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