Hyundai Motor will debut at the 2024 Beijing Auto Show with many of its models

On April 25, 2024, the 18th Beijing International Automobile Exhibition officially kicked off. At this auto show, Hyundai Motor not only announced its electrification blueprint to further promote the transformation of its electrification business in China, but also announced the Chinese version of the N brand's first mass-produced high-performance electric vehicle, IONIQ 5 N, which opened a high-end A new chapter in the evolution of performance electrification. At the same time, Beijing Hyundai also released the fifth-generation Santa Fe, bringing a further upgraded multi-scenario travel experience.

At this auto show, Hyundai Motor presented the high-performance hydrogen fuel cell hybrid concept car N Vision 74, the first N-brand mass-produced model introduced to the Chinese market, the new Elantra N and its high-performance kit modified version, the new Elantra Products such as the N1 regulated racing car and the IONIQ 5 N drift version were unveiled, demonstrating its world-leading strength in electrification, hydrogen energy, high performance, future travel and other fields.

During the auto show, the Hyundai Motor Culture Center located in Beijing's 798 Art District also linked up with the Beijing Auto Show to display DICE (Digital Customized Experience Mobility Platform), allowing more people to appreciate the future travel capabilities of Hyundai Motors Leading strength.

Wu Yijun, President of Hyundai Motor China Business, delivered a speech

Two-way empowerment of high-performance electrification opens up the blueprint for electrification in China

In order to keep up with the development pace of China's new energy vehicle market, Hyundai Motor will use its profound vehicle manufacturing accumulation and innovative technological changes to accelerate the transformation of its electrification business in China. At the Beijing Auto Show, Hyundai Motor announced its electrification blueprint in China and will continue to expand its electrification business in China in the future. At the same time, Hyundai Motor unveiled the Chinese version of the high-performance electric vehicle IONIQ 5 N, officially kicking off the development of high-performance electrification.

Regarding the electrification blueprint in China, Wu Yijun, President of Hyundai Motor China, said: "In order to meet the needs of Chinese consumers and stand out in the fiercely competitive market, Hyundai Motor will introduce intelligent electric vehicles in a unique way. Electric vehicle products, Hyundai Motor's pure electric series 'IONIQ', which has been recognized by the global market, has been launched in the Chinese market. At the same time, the E-GMP platform has been proven in the 'World Car of the Year' award for two consecutive years. The IONIQ 5 N, which was born by combining high-performance technologies developed over many years of motorsports, was also unveiled, marking the beginning of Hyundai Motor’s differentiated electrification strategy specifically for the Chinese market.”

Till Wartenberg, Vice President of Hyundai Motor’s N Brand and Motorsports Division, delivered a speech

For Hyundai Motor, 2024 is a very important turning point for its business in China . In order to promote the electrification transformation and development in China, Hyundai Motor is currently working closely with the Hyundai Motor Nanyang Research Institute in South Korea and the Hyundai Motor Technology R&D Center in China to develop localized electric models specifically targeted at Chinese consumers, and plans to It will be gradually launched next year and a complete lineup of China-specific pure electric products will be built by 2027.

At the same time, Hyundai Motor will cooperate with a number of China's leading electrification companies. At the Beijing Auto Show press conference, Beijing Hyundai and CATL signed a strategic cooperation agreement. The two parties will cooperate on the Beijing Hyundai EV project and jointly promote the development of China's new energy vehicle industry.

With the rapid changes in the market environment and competition landscape, Hyundai Motor Group has continued to rank among the world's TOP3 with global sales of more than 7.3 million vehicles in 2023. At the same time, its brand value has reached approximately US$20.4 billion, becoming a globally recognized brand. A brand loved by many consumers. With the support of globalization, Hyundai Motor will be fully confident to develop its electrification business in China and achieve long-term development in China's new energy vehicle market.

According to the announced electrification blueprint, Hyundai Motor will release the globally certified electrified series product "IONIQ (Ani Krypton)" in the Chinese market. The Chinese version of IONIQ 5 N will be the first model in Hyundai Motor’s electrification blueprint in China. It combines the leading electrification technology of the IOINIQ brand and the high-performance advanced technology of the N brand, empowering technology in both directions. Under this, it will help Hyundai Motor move into China's high-performance electrification market and officially launch a unique and differentiated electric strategy.

The blockbuster model made a shining debut to show Hyundai Motor’s forward-looking technological strength

At this auto show, Hyundai Motor’s N brand’s first mass-produced high-performance electric vehicle IONIQ (Ani Krypton) 5 N’s China version was unveiled. As the beginning of Hyundai Motor's high-performance electrification development, the IONIQ 5 N Chinese version is built on Hyundai Motor's pure electric vehicle dedicated platform E-GMP, and combines the N brand's top high-performance technology and experience to make "Driving pleasure" in the electrification era has new possibilities.

Hyundai Motor’s N brand’s first mass-produced high-performance electric vehicle IONIQ 5 N Chinese version

IONIQ 5 N Chinese version is designed for driving pleasure. It is equipped with a dual-motor power system and a high-performance four-wheel drive system, with a maximum output power of 609 PS and a maximum torque of 740 Nm. After the N Grin Boost (e-N Driving Fun Enhancement Mode) function is turned on, the vehicle's horsepower can be instantly increased from 609PS to 650PS and maintained for 10 seconds.

It is specially equipped with N Drift Optimize (N drift optimization system) to balance multiple vehicle controls to maintain the drift angle, which perfectly interprets the Corner Rascal (corner urchin) gene. In order to achieve better Racetrack Capability (track performance), IONIQ 5 N breaks through the heat dissipation technical problems that have always plagued high-performance electric vehicles. It is equipped with N Battery Preconditioning (N battery temperature preconditioning system) and other new technologies that allow drivers to preset battery temperatures according to different driving situations.

N Brake Regen (N exclusive brake energy recovery system) can also be used to achieve a maximum deceleration force of 0.6G, which greatly reduces the pressure on the hydraulic brakes and improves the vehicle's durability under harsh conditions. With the support of excellent thermal management technology, IONIQ 5 N can achieve two consecutive laps on one of the most demanding tracks in the world - the Nürburgring Nordschleife.

In addition, the Chinese version of IONIQ 5 N also retains the sporty characteristics of traditional fuel vehicles. Through N Active Sound (N simulated sound system), it can bring 3 different sounds to the driver. The shocking roar, combined with the unique shifting experience of N e-Shift (e-N power shifting mode), will bring drivers a driving pleasure comparable to that of fuel-powered vehicles.

The combination of cutting-edge hardware and intelligent software not only improves the track and corner performance of IONIQ 5 N, but also brings a driving pleasure that is different from traditional electric vehicles in daily driving. , turning it into an excellent Everyday Sports Car.

At the same time, the fifth-generation Santa Fe model was newly released, bringing consumers an increasingly advanced travel experience. As a mid-to-large-sized SUV for global exploration, it has given a new look to its hardcore "Rugged" and "Boxy" styles, providing users with a multi-scenario travel experience that can be used in both the city and the countryside.

Based on a profound insight into user emotions and needs, the fifth-generation Santa Fe applies Hyundai Motor’s latest generation automotive aesthetic design concept “Sensual Movement” to integrate people’s emotional values ​​through rigorous sense of proportion, structure, and shape. It perfectly coordinates the sense of style and technology, demonstrating the design taste accumulated by Hyundai Motor over decades of car manufacturing.

The fifth-generation Santa Fe

not only develops electrification, but also leads the way of future mobility

Development Hyundai Motor Group’s future development is not limited to electrification. As a global leader in the hydrogen energy industry, Hyundai Motor has also continued to improve its hydrogen energy business in China, from NEXO China Edition to "HTWO Guangzhou", and continues to promote the implementation of "all-round hydrogen energy solutions" in China to create an ecologically sustainable future.

Starting this year, Hyundai Motor will provide 14 hydrogen fuel cell vehicles NEXO to the National Energy Group Guohua Investment Company (hydrogen energy company). In the future, it will expand in Beijing, Ningxia, Hebei, Jiangsu and other places in China. Demonstration operation will make positive contributions to the development of China's hydrogen energy society and the achievement of dual-carbon goals.

Hydrogen fuel cell vehicle NEXO Chinese version

At this auto show, Hyundai Motor not only unveiled the hydrogen fuel cell vehicle NEXO Chinese version, Hyundai Motor's leading hydrogen energy technology was also demonstrated to the exhibition visitors. As a global leader in hydrogen energy technology, Hyundai Motor started to develop hydrogen fuel cell technology in 1998. After 26 years of market baptism, its products and technologies have been recognized by the industry and have created a number of world-leading achievements.

In the field of hydrogen energy technology research and development, Hyundai Motor relies on leading technologies such as megawatt-level proton exchange membrane (PEM) electrolyzers, waste hydrogen production and plastic hydrogen production to promote green hydrogen production and environmental protection of hydrogen production sources. Remarkable results have been achieved in the field of culturalization. At the same time, Hyundai Motor has always been at the forefront of hydrogen energy development. It not only has the technology and capabilities to operate and build a hydrogen energy application ecosystem covering hydrogen energy production, storage, transportation and use, but has also created many "firsts" in the industry. 1", including the world's first mass-produced fuel cell vehicle and the world's number one hydrogen fuel cell vehicle sales.

Hyundai Motor Hydrogen Technology Exhibition Area

During the auto show, the Hyundai Motor Culture Center located in Beijing’s 798 Art District and the Beijing Auto Show Simultaneously, DICE (Digital Customized Experience Mobility Platform) was showcased, allowing more people to appreciate Hyundai Motor’s strength and confidence in laying out future mobility.

Since entering China 22 years ago, Hyundai Motor has been deeply involved in the Chinese automobile market. By continuing to conduct technology research and development and investment in areas such as electrification, hydrogen energy, high performance, and future mobility in China, Hyundai Motor will strive to win the favor of Chinese consumers and contribute to the development of the Chinese automobile industry.

Facing the Chinese market, from high-performance electric vehicles, new generation models, to the electrification blueprint in China, Hyundai Motor will continue to bring more exciting electrified products and services to Chinese consumers and achieve steady development.

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