The grand opening of the 2024 Beijing Auto Show Xiaomi Motors is surrounded by 'strong enemies'

According to news on April 25, China’s auto market this year has been turbulent. From the fierce price war to the cross-border entry of mobile phone manufacturers to the accelerated differentiation of Sony brands, everything has attracted widespread attention in the market. Against this background, the much-anticipated 2024 (18th) Beijing International Auto Show (referred to as the 2024 Beijing Auto Show) officially kicked off today.

This auto show, with the theme of "New Cars in the New Era", lasted for ten days and brought together 117 units of the world's first development, including 30 world's first developments of multinational companies, 41 concept cars, and more new energy models. There are as many as 278. There are many highlights at this auto show. Domestic automakers have shown strong momentum. Many independent brands have debuted with blockbuster new cars. The new luxury sedan S9, a joint venture between Huawei and BAIC, has become the focus of the audience. Joint venture brands have also felt unprecedented pressure and have accelerated their deployment in the new energy field.

In this auto show, Xiaomi Motors encountered many challenges and was "besieged" by many competitors. Around Xiaomi Auto's booth, car companies such as Geely Automobile, Jiyue Automobile and Zhiji Automobile were standing. These car companies have more or less "entanglements" with Xiaomi Auto.

For audiences who are unable to attend the event in person, the editor has specially launched the "Cloud Progress 2024 Beijing Auto Show" special topic. Through multiple articles, it comprehensively reports on the grand event of the auto show, so that everyone can appreciate this car feast without leaving home. wonderful.

At the auto show, Xiaomi cars undoubtedly became the focus of everyone's attention. Xiaomi Auto's booth is located in Hall W2 of the China International Exhibition Center (Shunyi Hall), close to Geely Automobile, Jiyue Automobile and Zhiji Automobile. This kind of booth layout made Xiaomi Motors seem a bit "isolated", and many netizens felt a cold sweat for Lei Jun.

In fact, the "entanglements" between Xiaomi Motors and these car companies are not groundless. According to the editor's understanding, Xiaomi Automobile had a talent war with Geely Automobile during the preparation stage, which aroused the attention of the industry. After the official release of Xiaomi SU7, Zhiji Auto even benchmarked Xiaomi SU7 at the press conference, triggering a controversy about the accuracy of the data. In addition, the dispute between Jiyue Automobile and Xiaomi Automobile was caused by the purchase of Xiaomi SU7 by a Mifan (Jiyue employee). However, despite facing many challenges and competition, Xiaomi Automobile still showed strong Strength and confidence. At the auto show press conference, Lei Jun announced the latest progress of Xiaomi Auto’s development after 28 days. He said that the number of locked orders for Xiaomi SU7 has reached an astonishing 75,723 units, and the delivery volume is also growing steadily. In addition, Xiaomi Motors is also making every effort to expand production and accelerate the selection of locations and store openings, with plans to cover more cities by the end of the year.

Xiaomi Motors’ participation in the exhibition also attracted widespread attention in the industry. Many media gathered around Xiaomi Auto’s booth to report on its latest developments and product highlights. As the first mass-produced model of Xiaomi Motors, Xiaomi SU7 has won the favor of many consumers for its excellent performance and design. At the auto show, many viewers stopped to watch and inquire about purchasing matters.

Although Xiaomi Motors faces many challenges and competition at this auto show, its strong strength and confidence make people full of expectations for its future. In the increasingly fierce competition in the new energy vehicle market, it is worth waiting and seeing whether Xiaomi Automobile can break out and become the leader in the industry.

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