New ad formats and full-screen ad designs: YandexAds launches Yandex Mobile Ads SDK7

Yandex Mobile Advertising SDK7 provides app developers with new opportunities to increase their in-app advertising revenue through the Yandex Advertising Network. In addition, the new information flow ad format helps monetize applications, and the full-screen format also has a new design.

April 24, 2024, Shanghai--Yandex Advertising Network is part of the YandexAds application-oriented service ecosystem, helping applications monetize on iOS and Android operating systems, and can also be used on Unity and Flutter platforms plugin. More than 12,000 apps monetize by displaying ads from more than 300,000 direct advertisers and more than 80 third-party advertising sources.

Android apps are currently in beta mode using a new feed format that helps apps display ten different ads in one ad block. This is especially useful for utilities, news, categories, and other apps that have scrolling capabilities.

Full-screen ad formats such as rewarded ads and interstitial ads now feature new ad display mechanisms that will help increase user engagement and bring advertisers Higher conversion rates, resulting in more revenue for your app.

AdPod: The full-screen format can now display multiple ads consecutively within a single ad slot;

EndCard: Interactive packaging screenshots will be automatically generated at the end of the ad based on the ad content. The final screenshot further increases awareness of the promoted content and creates an additional point of contact for the ad;

SKOverlay (for iOS): Users can install the promoted app directly from the ad with one click. Instead of going to the App Store, users stay within the app where they see ads.

Valentina Petrova, head of ad monetization Asia Pacific at YandexAds, said: "We are very excited to announce the launch of Yandex Mobile Ads SDK7, which is an important step in increasing in-app revenue. With this update, we continue to work on helping app publishers Android app developers have also received an in-app debugging tool called DebugPanel, which will help them verify that the SDK is integrated correctly. Privacy information is up to date.

For application teams who want to increase advertising revenue but do not invest resources in setting up and managing monetization systems, YandexAds provides EasyMonetization, a one-stop solution that helps application developers increase advertising revenue without investing resources. Setup and management of ad aggregation platforms.

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