Zhao Ming talks about Honor’s return to the top sales volume in China’s mobile phone market: consumer-centric and focused on platform-level AI

News on April 25, according to the latest data from market research organization IDC, Honor performed well in the Chinese smartphone market in the first quarter of 2024, successfully occupying 17.1% of the market share, and its year-on-year sales growth reached 13.2%, leading Huawei and OPPO A series of competitors, including Apple, Vivo, etc., took the top 1 position in China’s smartphone sales in the quarter.

This result not only continues Honor’s strong momentum of ranking first in the Android camp in terms of shipments in the Chinese market in the fourth quarter and full year of 2023, but also once again proves Honor’s leading position in the domestic market and consumers. highly recognized.

Wang Jiping, Vice President of IDC China, said that Honor’s mobile phone market share in the first quarter was relatively stable. Among them, the Honor Magic 6 series was first sold and its shipments in the first quarter exceeded that of the previous generation. In the second quarter of the year, the share of Honor foldable screen mobile phones increased by as much as 675.4% year-on-year.

In the first quarter of this year, Honor’s market share in the high-end market priced above US$600 increased significantly, with shipments increasing by 123.3% year-on-year. Its high-end market share is second only to Apple and Huawei.

Regarding Honor’s return to the top spot in mobile phone sales in China, Zhao Ming, CEO of Honor Terminal Co., Ltd., posted on Weibo that he would like to thank consumers for their trust and support! As early as three years ago, Honor began thinking about how to use AI to reconstruct the future-oriented service ecosystem and consumer experience.

Zhao Ming also said that with the arrival of the wave of AI mobile phones, Honor will still adhere to the consumer-centered approach, use platform-level AI to reconstruct the future-oriented service ecosystem and consumer experience, and explore the possibility of a new generation of human-computer interaction. sex!

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