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The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

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2024-04-25 08:37:041019browse

Since April, the competition in the domestic mid-range mobile phone market has entered a fierce stage. Riding on the momentum of Snapdragon 8s Gen3 and Snapdragon 7 Gen3, various leading manufacturers have successively made moves to let some mobile phones that do not compromise on performance The mid-range product line is in the awkward position of having difficulty positioning its own selling points.


In the end, after repeated thinking, OPPO’s answer was “battery life” and “durability”.


On April 24th, the "OPPO K12 New Product Launch Conference" was held at the China Resources Building Art Center in Nanshan District, Shenzhen, bringing us the latest K series mid-range phones. Progress, Lei Technology was invited to participate in this event offline, and it was up to me to bring first-hand information to readers in real time.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Source: Lei Technology)


In terms of core configuration, OPPO K12 is equipped with the Snapdragon 7 Gen3 processor, which is Qualcomm’s mainstream mid-range processor this year. It is built using TSMC’s 4nm process technology. The CPU is designed with 4 large cores + 4 small cores, consisting of one 2.63GHz core and three 2.40GHz cores. GHz core and four 1.80GHz cores, the AnTuTu running score can reach about 90w points.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


In terms of other configurations, A 6.7-inch FHD 120Hz OLED screen, a 50-megapixel IMX882 main camera on the rear and an 8-megapixel IMX335 wide-angle lens. This configuration may not be outstanding, but paired with OPPO’s own algorithm, if you want to take pictures of day scenes, it will definitely not be a big problem.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Source: Lei Technology)


Of course, this machine The core selling point is "ultra-long battery life and resistance to falling on all sides."


Let’s talk about “ultra-long battery life” first. Officials said that OPPO K12 is equipped with a long-life version of 100W super flash charge 5500mAh large battery. With the blessing of 100W flash charge, the fastest This large battery can be charged to 100% in 27 minutes.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Source: Lei Technology)


The point is, in With the low power consumption of Snapdragon 7 Gen3, the phone supports 17.28 days of ultra-long standby, 43.47 hours of calls, 8.76 hours of gaming, and 1.88 days of DOU battery life test. At the same time, OPPO members will receive shared power bank rights when purchasing a phone, and a free 4-year battery warranty will be provided for the first sale.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


Let’s talk about “Ten Faces” OPPO officially stated that the K12 has a super anti-fall diamond structure with four-corner reinforcement, which has been upgraded again in terms of product reliability, and has become one of the few mid-range mobile phones to obtain the "Swiss SGS Gold Label Five-Star Authoritative Certification for Anti-scratch and Fall Resistance".


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


Miss you, "King of Resistance to Falling".


At the last A3 Pro conference, OPPO demonstrated a 3.5-ton car crushing test and a washing machine and mobile phone washing test. At this K12 conference, the keynote speaker An electric drill was taken out directly from the scene, and the durability of the K12 screen was tested on the spot.


So, under the watch of two media teachers at the scene, the speaker first used an electric drill to easily penetrate the thick wooden board, demonstrating the destructive power of this tool. Then he put the drill bit against the screen panel of OPPO K12 and drilled hard.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


From Judging from the results, the screen of OPPO K12 has indeed managed to withstand the drill bit of an electric drill, and it has not been able to be cracked or leave marks on its screen. It can be seen that the hardness of the surface glass of this product’s screen is indeed higher than that of an electric drill bit. of hardness.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


Don’t say that, This wave of OPPO’s on-site renovation activities will always make you suddenly enlightened——


It turns out that mobile phones can be so “made”...


After the press conference, I seized the opportunity to get my hands on this product.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Source: Lei Technology)


Time is limited, long story short. The color scheme I used on site was "Qingyun". Readers who have come into contact with the OnePlus Ace 3v will definitely be familiar with this color scheme. It does have a look and feel similar to sapphire.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Source: Lei Technology)


Built-in 5500mAh battery At the same time, the weight of the whole machine is actually not heavy on the hand. Whether it is used by hand or placed in a trouser pocket, it is relatively light, which is a rare surprise among long-life models.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


Look at the front again , the screen look and feel of OPPO K12 is still significantly improved compared to the previous generation. Although the FHD resolution is not distinctive today, the display fonts are not blurry and the color performance is not bad. The extra screen bracket gives the body a considerable The outstanding rigidity is a given.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


Guaranteed daily use In the case of smoothness, OPPO has put more product experience into the battery life and durability that ordinary consumers can better understand. For a mid-range product, these two product selling points are sufficiently differentiated. , and it can indeed form a certain attraction to users, allowing ordinary consumers to use mobile phones without any worries.


In terms of price, the phone is available in three versions: 8GB 256GB, 12GB 256GB, and 12GB 512GB. The first sales prices are 1,799 yuan, 1,999 yuan, and 2,499 yuan respectively. If compared with the previous generation, this price is even a bit surprising.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

(Photo source: Lei Technology)


OPPO K12 series now Pre-sale has been officially launched and sales will be officially launched on April 29th.


If you are the kind of consumer who doesn’t care much about extreme gaming performance and pays more attention to the durability and battery life of the phone and other daily attributes, this machine is the one. A feature option worth considering in this price range. If you have any purchase needs in the near future, you may wish to pay attention.


The Beijing International Auto Show (Beijing Auto Show) will be held grandly from April 25th to May 4th. This auto show will be held under the theme of "New Era and New Cars" "As the theme, it is the vane of "cars moving from electrification to intelligence".


By then, leading brands including BYD, Xiaomi, AITO Wenjie, Xpeng, Weilai, Ideal, Jikrypton, Jiyue, Changan Deep Blue and other brands will All are on display. In addition to the "competition" of new models, the advancement of autonomous driving technology, the evolution of smart cockpits and the combination of AI large models and cars will all be important highlights. Lei Technology's "Focus on Electric Vehicles, Better Understand Intelligence" account Dianchetong will send a reporting team to Beijing to conduct front-line professional reporting, so stay tuned.


The K12, which focuses on drop resistance and durability, is here. OPPO has opened up a new track for mid-range phone competition.

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