Zhou Yuan, founder of Wanma Technology: Red Ocean competitive strategy in the era of AI recruitment

The era of new productivity represented by artificial intelligence and new energy has arrived, but can there be more windows and opportunities for entrepreneurs in this era than in the Internet era?

If you observe it from the perspective of the Internet, you have to say that the world’s jungle is very cruel: the incremental market has peaked and the existing market is fighting.

Then let’s start again from the perspective of new productivity and examine whether we can find a unique way in the market that is already a red ocean?

"Every wave of technology will bring about an order of magnitude increase in the number of developers."

One year ago, Wanma Technology founder Zhou Yuan sensitively touched upon a breakthrough: focus on technical talents and do deep cultivation among subdivided technical groups.

After obtaining Pre-A round of financing before the end of August, and launching products with strong market competitiveness at the end of December, Wanma began a new round of market sprint and technology charge.

Searching for blue ocean positioning in the red ocean

In December last year, Wanma Youcai broke out of its shell and was officially launched. It makes us think:

Will such a job recruitment product still have a market today?

Amidst the competition in the red ocean, can you find your blue ocean positioning?

Market, users, and competing products, Zhou Yuan found clues from these three aspects.

"Every iteration of new technologies will create a large number of technical positions." First of all, in terms of market demand, compared with the Internet era, Zhou Yuan is full of confidence in the future digital talent market : "The current gap for digital talents is 20 million. In ten years, this gap will definitely become larger. The entire Internet recruitment volume will be 200 billion. In the next ten years, this number will also grow exponentially."

As we can see, AIGC, which became popular last year, will also have a huge demand for corresponding positions.

Secondly, back to the product itself, Wanma conducted a user survey. After investigation, it was found that the actual user experience of current Internet recruitment and job search products is facing new problems: inaccuracy and inefficiency in matching caused by information explosion. A recruitment manager has to read more than 600 online resumes every day on mainstream platforms, but There were only 23 suitable resumes, and the final invitation to interview: 0. On the other hand, on the job search user side, the problem of "reading and not being able to reply" is particularly prominent. In addition, there is also the phenomenon of inaccurate job recommendations. In addition, information transparency, including the authenticity of the positions provided by a large number of small and medium-sized enterprises, has also caused trouble for a large number of job seekers.

So the product we make focuses on digital technology talents. Our main functions have two major sections. The first is job recruitment; the second is the talent community. These two sectors are definitely not isolated, because we hope that in the end our products will achieve user activity and user self-growth through talent communities and technical content, so as to eventually get rid of the business model that relies on advertising to obtain more traffic. , this is one point. Second, because I am in the vertical group of technical talents, I can better understand their ability models and technical labels, and constantly improve my own platform’s user data model and talent portraits, so that Wanma’s recommendation algorithm and matching capabilities can be more accurate. , even better than other platforms. Because Wanma only caters to this group of people. This is the positioning of Wanma's overall product, two methods: job recruitment and talent community.

The business model also needs to be broken. Currently, mainstream recruitment websites basically use advertising to obtain traffic, and then recommend it to enterprises for monetization. Some recruitment websites invest in advertising. Even accounting for more than 50% of its cost.

Based on the above, Wanma made a choice: First of all, in terms of positioning, the product must be sufficiently focused, and Wanma only caters to one group of people, that is, digital technology talents.

Because, “Only among the vertical group of technical talents can we deepen the capability model and technical labels of the product, and then continuously improve the user data model and talent portrait of our own platform. In this way, Wanma’s recommendation algorithm and matching capabilities are more accurate, even better than other platforms.”

##So how does Wanma plan its product strategy for digital talents? In terms of main functions, there are two major sections. The first is job recruitment; the second is the talent community. At the same time, these two sections promote each other and achieve user activity and self-growth through the community and content, thereby ultimately getting rid of dependence on advertising.

As can be seen from the above, Wanma has thought about its differentiated competitive advantages from the beginning: first, it only works for vertical technical groups, and algorithm recommendations are more accurate. ;

Secondly, the technical group has high user stickiness and activity, and is also a high-net-worth group;

Thirdly, through content customers and does not rely on advertising.

In addition, in terms of customer delivery, Wanma also has its own innovation: charging based on results, which means promising results to customers instead of selling a traffic package.

In terms of specific services, in addition to the online recruitment platform, Wanma also provides offline recruitment services. "What we want to do is an O2O human resources service model, so corporate customers will pay for results."

Let’s expand on this. Let’s take a simple recruitment process as an example. From job posting to final candidate recruitment, Wanma can serve the entire process, including the online part. When posting jobs, you can search and match resumes in an intelligent way; in terms of offline services, some customers want candidates to come for interviews, accept offers, and even help customers onboard candidates. In addition, Wanma also provides Self-operated headhunting consulting services.

Speaking of this, Zhou Yuan showed the structure of the Wanma talent pool, and the impression labels of high-net-worth talent groups were immediately visible: high salary, cutting-edge technology label, scarcity, emerging cities and Industrial area cities. Wanma is very familiar with the label attributes and ability attributes of these groups as well as the flow of these talents.

So what is the second point of differentiation, the talent community section?

It is reported that the digital talent community created by Wanma attaches great importance to the practicality of the content. While providing a wealth of learning resources and answers to technical questions, it also has certification and competition links to enhance user activity. At the same time, Wanma continues to improve its data model, cooperates with enterprises to hold technology cups, obtains and supplements skill tags, and promotes user skill improvement.

In addition, technical content and workplace capabilities are output through new media matrixes such as Bilibili and Douyin, attracting technical experts and opinion leaders to settle in, and promote the technical and workplace growth of job seekers.

In the private domain, Wanma also shows its technical style. Wanma has set up an AI role of a professional agent in the job search exchange group to improve users' job search experience through a combination of intelligent robots and human services. It is reported that these tactics not only improve the delivery rate and response rate, but also effectively attract passive job seekers.

Recruitment software rolls out the AI ​​style

In the Red Sea era, competitive advantage requires great efforts to build. It is understood that when Zhou Yuan started her business, she focused on how to make breakthroughs in technology. In addition to the extensive application of AI technology, Wanma is also committed to achieving the industry's best in building overall data models and matching people to jobs.

First of all, at the application level, in order to solve the problem of recruitment efficiency, Wanma uses AI technology to organize positions and help HR quickly position positions. At the same time, HR can also use AI to improve and describe job information.

Secondly, in terms of solving the problem of job matching, Wanma uses AI to analyze and predict the information of both parties, and combines it with ES’s vector search to perform both talent recommendation and talent search. be better applied and improved.

Third, use the language summarization ability of AI text, combined with Wanma’s unique experience in the job search and recruitment service industry, to provide evaluation and suggestions for job seekers’ resumes, making resumes easier , more naturally reflects the abilities and skills of job seekers, which is a very high-frequency usage scenario.

From this perspective, through the blessing of AI capabilities, Wanma Youcai is actively deploying itself in a new round of technological explosion and exploring ways to improve user experience.

The extraordinary entrepreneurship of a high-quality team: building a R&D-first product team

##Wanma was founded in August 2022, adhering to the "R&D" In the "first" style, more than a dozen start-up partners basically focused on research and development. It took about a year to polish the first version of the product model and run through the smallest commercialization model. In August 2023, Wanma completed the Pre-A round of financing, which was already very difficult in the entrepreneurial environment at that time.

After receiving the first round of financing, Zhou Yuan had new thoughts on team development. Wanma’s core team basically all have Internet recruitment backgrounds.

"Because I am a latecomer, I want to stand on the shoulders of giants. Our core team is very experienced." Zhou Yuan was very modest when introducing the core team. In fact, She and CTO Wang Sen are alumni of Peking University, and have been working in management consulting and human resources since graduation. This small team works very well together, and the team is also very motivated.

When asked what kind of talents the company is currently in urgent need of, Zhou Yuan’s answer was very decisive:

“I think it must be In terms of technology, we still need to improve our algorithm capabilities. This aspect needs to be laid out in advance. The size of the algorithm team needs to continue to expand. This may be a part of the talent we are in urgent need of." ## writes. In the end: the AI ​​era, the entrepreneurial era of Internet people

A few years ago, there were many voices saying that "traffic has peaked" and "there are not many entrepreneurial opportunities". However, today we see that Wanma Technology has bucked the trend and seems to have become the epitome of a new round of makers in the era of large models.

Based on more than ten years of experience in the rapid development of mobile Internet, using the potential of AI to reconstruct current products is gradually becoming a new entrepreneurial trend.

The AI ​​era, the era where Internet people come out to start businesses, has begun.

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