The number of Blizzard national server player reservations exceeds 2 million, and 2024 ChinaJoy is highly anticipated!

At 9 a.m. on April 10, Blizzard and NetEase jointly announced that based on more than 15 years of close cooperation, Blizzard Entertainment and NetEase have reached a new game distribution agreement, which will re-present Blizzard games to Chinese server players. Fifteen hours after the announcement, the number of Blizzard national server players who successfully logged in and completed reservations exceeded 2 million, and the number of players who left messages in the Recast Bloodroar event also reached more than 950,000, approaching the million-level mark.

Even though Blizzard has withdrawn from the Chinese market before, many people are still looking forward to the return of the national server. As a once dominant gaming company, Blizzard has influenced the childhoods of several generations and has a broad enough influence. Looking back at the 2004 ChinaJoy exhibition, which was widely recognized by the industry, there were a total of 140 exhibitors, 167 participating games, and approximately 70,000 visitors. The high value has attracted many internationally renowned companies to participate in the exhibition. At that time, Blizzard brought "World of Warcraft" to participate, which quickly attracted the attention of players. What is even more exciting is that at the exhibition, Blizzard and the then acting president of Ninetowns publicly announced a handshake cooperation, which opened up the glorious history of Chinese online games. One page makes countless players excited. In 2009, the agency rights of "World of Warcraft" were transferred from Ninetowns to NetEase. During this period, Blizzard was also acquired, and together with Activision, it was taken over by Microsoft. However, players have always been enthusiastic. Whenever a major expansion pack of "World of Warcraft" is released, After the launch, ChinaJoy’s “World of Warcraft” booth will be packed with people, and it will steal the show among the exhibitors. After that, "Hearthstone" and "Overwatch" appeared one after another at the ChinaJoy exhibition, and they are still impeccable to this day. ChinaJoy has also attracted much attention because of its advanced exposure channels. If a manufacturer wants to have its games exposed, participating in ChinaJoy is indispensable. One ring.

It is worth mentioning that Microsoft played a decisive role in this cooperation between Blizzard and NetEase. In the official statement, Microsoft promised to bring NetEase games to Xbox and other platforms, and will continue to explore more possibilities on the Xbox platform. Microsoft and NetEase are joining hands this time, which ostensibly allows Blizzard to return to the Chinese market. In fact, it also hopes to use NetEase to make its game business smoother in China. With the help of NetEase, the leading domestic gaming company, Microsoft will be more able to operate domestically. In order to allow new games to be fully exposed, Microsoft has announced that it will hold a press conference on June 9, where there will be news about new games such as "Call of Duty", "Raiders of the Lost Ark" and "Oath".

From the breakup of the NetEase-Blizzard cooperation to the current reunion, many major events have happened in the game market, such as local governments increasing game-related subsidies, High-quality domestic independent games have been released one after another. 1,075 game version numbers were issued in 2023, the highest number in the past three years. We believe that China’s game industry is running on the Sunshine Avenue. With the cancellation of the E3 game show, the attention of industry insiders at home and abroad will also focus on ChinaJoy. It can be seen that 2024 ChinaJoy, which will be held in midsummer this year, has benchmark significance for the gaming industry. What a large number of domestic players are eagerly looking forward to before the 2024 ChinaJoy is not only the return of the long-lost Blizzard booth, but also "Call of Duty" and more new games from Microsoft, such as the long-awaited "Hollow Knight: Silk Road" "Song", is it possible to take this opportunity to meet everyone together?

As one of the most well-known and influential annual events in the global game industry and digital entertainment field, the 20th 2024 The first ChinaJoy will be held at the Shanghai New International Expo Center from July 26 to July 29. A new exhibition slogan has been released: "Travel" is where the original intention is, and the excitement is endless! (English translation: Stay True, Game On.)

The organizers of this year's ChinaJoy will continue to strengthen the exhibition's positioning with games as the core, covering digital entertainment fields such as games, animation, Internet film and music, online literature, e-sports, trendy toys, intelligent entertainment software and hardware, and further Upgrade various functions, attract more game players to visit the exhibition through a series of measures, gather global game manufacturers, bring exciting and cool game works, fully demonstrate the charm of games, and provide players with an unprecedented trial experience. Among them, ChinaJoy BTOC Interactive Entertainment Hall widely covers enthusiasts and young people in various fields of games and digital entertainment. It is extremely popular and attracts the attention and welcome of the majority of game players. It is also a platform for domestic and overseas industry enterprises to directly interact with the majority of gamers. It has attracted countless players to stop here over the years, and it can be regarded as a benchmark for the development of the domestic and global game industry and digital entertainment industry.

At present, the investment promotion work for the 21st ChinaJoy in 2024 is in full swing. Enterprises are welcome to contact the organizer to discuss participation in the exhibition. There will be hundreds of new game masterpieces, thousands of top-level gaming equipment available for trial play, and many popular and heavyweight guests will be present. There will also be a large number of game peripherals and trendy toys for sale. Industry insiders and gamers are welcome to visit the event. ——I believe that 2024 ChinaJoy will become an annual event that attracts the attention of global game manufacturers and players!

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