Apple frequently cuts prices in China: iPhone 15 channel price drops 25% in 7 months, users say they bought it too early

According to news on April 24, the iPhone’s appeal in the Chinese market is gradually declining, which is one of the main reasons why Apple continues to cut prices.

In the context of the slowdown in overall smartphone growth, price cuts have become a regular promotional tool, and Apple is no exception.

Since 2024, the iPhone 15 series has experienced multiple price cuts. For example, the current price of the iPhone 15 standard version 128GB on the e-commerce platform has dropped to 4,499 yuan, which is a drop of more than 25% compared to the 5,999 yuan at the time of release.

Many consumers regret this and think they bought too early. Considering the current price, would you consider buying it?

The latest iPhone shipment report shows that Apple’s sales in the Chinese market fell by 19%, which is its worst performance since the new crown epidemic around 2020.

Apple’s replacement demand has also weakened, and the iPhone’s popularity in China has declined significantly.

At the same time, Huawei’s mobile phone market share has grown rapidly, with a year-on-year growth of 69.7%. The overall share has reached 15.5%, which is about to exceed Apple’s 15.7%.

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