Taobao 88VIP's major benefit upgrades! Officially launches unlimited return package shipping service

On the morning of April 22, 2022, Taobao officially announced: Taobao 88VIP officially launched unlimited return package shipping service. According to the official introduction, this is a major upgrade of 88VIP rights this year, and the biggest change from the previous one is that while the original membership card rights remain unchanged, six 5-yuan return coupons per month will be upgraded to a maximum subsidy of 25 yuan per order. , unlimited times, and can be used in conjunction with freight insurance.

As of now, this permission has been fully covered by 88VIP and takes effect automatically without the need to manually obtain it. All 88VIP members can open the "88VIP" channel on the Taobao homepage and click "Return Package Shipping Fee" to view it. According to the reporter’s understanding, in addition to the unlimited return package shipping rights, 88VIP will also launch a series of upgrades in the near future for related rights and interests such as point redemption.

It is worth mentioning that as early as last week, Taobao had taken the lead in launching a grayscale test of the 88VIP unlimited return package shipping service. Although it was only a small-scale grayscale test, it quickly attracted widespread attention in the industry and even appeared on the hot search list, stimulating heated discussions among netizens.

Many netizens said that this service is "almost equivalent to free returns." They said that when shopping online, the biggest concern is often that the product does not fit but the return shipping fee is too high. With the launch of 88VIP’s unlimited return package shipping service, it has undoubtedly brought great convenience to online shopping users.

‏Some consumers also said that if they quickly renew the 88VIP service, they can shop online more confidently and boldly in the future, which is also a "real benefit". ‏

88VIP services have been continuously upgraded in recent years, not only providing a wealth of rights and interests, but also committed to bringing unprecedented shopping experience to consumers. Jiezu, in addition to the just-announced unlimited return package shipping rights, 88VIP also plans to launch a series of upgrades for points redemption and other related rights and interests to further meet the diversified needs of consumers.

Since last year, 88VIP membership benefits have been continuously increased, bringing many surprises to consumers. For example, in 2023, 88VIP added Mango TV membership rights and launched the e-commerce "New Three Guarantees" shopping card.

‏Since March this year, 88VIP has launched Moutai daily lottery draw at original price, 88VIP exclusive 100 premium price, and 50% off big-name products every day. There are many membership rights such as club purchases, as well as personalized rights such as celebrity signature photos, luxury brand offline event experience coupons, and points exchange for Kung Fu Panda and other large-scale IP peripherals. These rights and interests cover the entire life and entertainment scenarios of users such as eating, playing, listening, watching, buying, traveling, health, finance, home delivery, travel, etc., and are committed to making the lives of 88VIP members more colorful. ‏

‏At this year’s TopTalk super brand private conference, Tmall also announced that it will invest tens of billions in new products and increase the rights of 88VIP members. This means that in the future, 88VIP members will enjoy more exclusive products and membership subsidies, and the shopping experience will be even more superior. In addition, the scale of equity cooperation brands will also increase from 4,000 to 10,000, providing members with more high-quality brand choices. ‏

‏It is worth mentioning that as the rights and interests of 88VIP continue to be enriched and upgraded, the number of its members has also increased significantly. Data shows that the number of 88VIP members will exceed 32 million in 2023. ‏

‏In the future, with the addition of more brands and rights, 88VIP will become an indispensable part of consumers’ online shopping life, providing consumers with greater benefits and personalized shopping experience. It also helps more brands achieve business growth among consumers with high purchasing power. ‏

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