Once again leading the new trend in mobile phone aesthetics, what’s different about the beauty of Huawei’s Pura 70 series?

In addition to the boring and dull performance parameters and the conventional square and round design, Huawei Pura 70 series gives us another kind of beauty possibility.

On April 15, the 12-year-old Huawei P series received a comprehensive refresh and was upgraded to HUAWEI Pura. In Huawei's words, Huawei Pura will start again with a new attitude, explore unseen beauty with bold imagination, and lead the fashion trend with original style.

Although many consumers had prepared their psychological expectations in advance, they were still shocked by the " overwhelming popularity" of Huawei Pura 70 series. Offline and online, countless users are preparing to be the first to use the Huawei Pura 70 series. Inside and outside the circle, everyone is discussing the new triangular weathervane design and super-concentrated retractable camera of the Huawei Pura 70 series. On all major platforms, the Huawei Pura 70 series has made headlines.

“It’s beautiful to hold in your hand, and the world you photograph is beautiful.” Some media commented on the Huawei Pura 70 series.

In the past 12 years, the P series has been saying no to "one-size-fits-all". Each generation of the P series has the most fashionable appearance and color matching of the year, and it can lead the industry trend as soon as it is released. P10 grass green, P20 aurora color, P30 sky realm, P40 frost silver, P50 ripple clouds and cocoa tea gold. The rococo white color of last year's P60 gives each phone a unique texture, truly making your phone your own. The P60 Art artist-customized model reconstructs the concept of mobile phone rear modules, reshapes the mobile phone lens module with irregular curves, and refreshes the height of mobile phone design aesthetics.

What is the innovative beauty of the Pura 70 series?

When seeing the Huawei Pura 70 series for the first time, almost everyone will have this feeling: it is different from other mobile phones.

Why do you say that? Because in the past, most of the ID designs of flagship phones came from the designers’ perceptual understanding of the beauty of nature. But the Huawei Pura 70 series pursues the beauty of rational order in modernism.

An obvious change is that the Huawei Pura 70 series no longer follows the constraints of traditional geometric shapes such as squares and circles. Instead, it combines three-dimensional geometric lines with image modules to outline a unique "triangular" weathervane design. This builds a brand new family design language and forms a "super symbol" that is highly memorable.

Taking the Huawei P70 Pro that just went on sale as an example, we can see a unique "light-woven plaid" design. This design is inspired by the interweaving of light and shadow in modern urban buildings. The light passes through the interweaving light and shadow of urban buildings, forming a unique rhythm and rhythm, performing an urban movement.

On the body of Huawei P70 Pro, the nano-light weaving process etches a highly orderly texture on the glass on the back of the fuselage. Together with the frosted high-gloss effect on the back of the fuselage, it creates a visual interweaving of light and shadow. The lines present a bright and high-end texture. This kind of texture is something I have never seen on any mobile phone before.

Huawei P70 Pro also adopts a rounded and slightly curved design. While the four sides are slightly curved, the four corners of the screen remain rounded, allowing for a boundless field of view and a more immersive display effect. The exquisite screen corresponds to the curvature of the back of the fuselage, making the whole machine more comfortable to hold and providing the same precise control experience as a straight screen.

In the domestic high-end mobile phone track, the beauty of Huawei's P series has always been the most unique existence. Its appearance has given users a profound understanding of technology and beauty, and they are willing to pay for it. This is a great It has expanded Huawei's user base. Through its continuous pursuit of imaging technology and fashionable appearance, it has been out of the circle again and again and achieved great success again and again.

Huawei P series has been far-sighted and laid out the overall situation since its birth. When domestic mobile phones were still pursuing "no design is the best design", they single-handedly led the aesthetic trend of domestic mobile phones.

This time, Huawei Pura 70 series not only inherits the powerful product genes of Huawei P series imaging and aesthetics, but also adopts a new attitude to perfectly integrate peak imaging, aesthetic design and original style. Visually, the new ID design constructs a new family-oriented design language through three-dimensional geometric lines and orderly image modules, and leads a new aesthetic trend in the increasingly "one-size-fits-all" mobile phone industry.

In addition to the beauty of design, the beauty of images of Huawei Pura 70 series has also reached a new level.

Huawei Pura 70 series is equipped with a new generation of super-concentrated imaging system, equipped with a high-precision slide guide motor. The telephoto lens is equipped with the industry's largest periscope telephoto F2.1 aperture, which can shoot at telephoto speed. Get clear picture quality. Huawei Pura 70 Ultra features the industry's first rotating telescopic lens structure design. It is equipped with a 1-inch outsole sensor and the largest F1.6 physical aperture among 1-inch sensors, bringing the industry's largest amount of main camera light. Combined with the XD Motion motion engine, it achieves the fastest capture speed in the industry and becomes the new generation of "capture speed king". It can freeze fast moments of 300km/h, whether it is a speeding racing car or a high-speed maglev train. Can be captured easily.

In addition, thanks to the addition of super light-gathering macro telephoto, it supports long-stroke sliding axis focusing and the industry’s largest periscope telephoto F2.1 aperture, achieving super light-gathering capabilities and Better telephoto image quality, achieving ultra-clear images across the entire focal length.

In terms of functional experience, Huawei Pura 70 series is equipped with the new HarmonyOS 4.2, bringing a more fun, smarter, and smoother flagship experience. Beidou satellite messaging has been upgraded to support sending picture messages, a picture is worth a thousand words. The entire series supports AI air-to-air control, smart payment, and is also connected to the Pangu large model to bring more smart applications such as Al elimination. There is no doubt that Huawei’s Pura 70 series, which combines Huawei’s latest aesthetic design, imaging technology breakthroughs, and functional experience innovations, will be the most anticipated flagship in 2024.

Huawei Pura 70 Ultra and Huawei Pura 70 Pro have been put on sale by Pioneer on April 18. Huawei Pura 70 and Pura 70 Pro models have also been officially launched for sale. Students who plan to buy it may wish to pay attention to Huawei’s official online and offline channels.

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