Apple iPhone sales in China fell 19% in the first quarter: the worst result since 2020!

News on April 23, according to the latest data from market research organization Counterpoint, Apple’s iPhone sales in China fell by 19% in the first quarter, the worst quarterly performance since 2020.

Apple’s ranking in the fiercely competitive Chinese market fell to third place, roughly the same as Huawei. However, Huawei’s sales increased by nearly 70%, clearly seizing the high-end market that Apple dominated in the past.

The entire market grew by about 1.5%, with local brands such as Honor and Xiaomi leading the growth.

Counterpoint senior analyst Ivan Lam said that Huawei's products have directly affected Apple's performance in the high-end market, and Apple's quarterly sales have been suppressed.

In addition, consumers’ demand for replacement Apple phones has dropped slightly compared with previous years.

It is worth noting that the Huawei Pura 70 series has been released, equipped with Kirin 9010 processor in terms of performance, and still supports 5G networks.

At the same time, the previously limited imaging hardware shortcomings have been made up for. Pura 70 has used a 1-inch ultra-large bottom sensor, and has also developed corresponding telescopic lens technology, allowing the 1-inch imaging flagship to also slim down the phone. body.

Ming-Chi Kuo previously predicted that Huawei’s Pura 70 series shipments will reach at least tens of millions, and may even hit 20 million, which will further devour Apple’s high-end share.

In terms of overall global share, Apple’s performance continues to be close to that of Xiaomi, and the gap continues to narrow.

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