Vivo's self-developed imaging brand is exposed, will X100 Ultra be the first to try it out?

Recent news, according to media reports, vivo plans to launch a self-developed imaging brand BlueImage, which is expected to debut on the highly anticipated new vivo X100 Ultra mobile phone. If everything goes as planned, vivo will become the second company in the mobile phone industry to launch an independent imaging brand after Huawei.

Vivo has applied to register the BlueImage image trademark, and the information will be disclosed on November 14, 2023. The trademark covers a wide range of products and services, including graphics processors, optical lenses, sensors and many other imaging-related projects. This move demonstrates Vivo’s ambition and long-term layout in mobile imaging technology.

According to the editor’s understanding, vivo X100 Ultra is expected to be released in May. Its rear three-camera configuration will be equipped with a periscope camera with up to 200 million pixels. Ultra-telephoto lens, equipped with a Zeiss APO telephoto lens that supports an astonishing 200x digital zoom. In addition, the rear main camera of the phone has also been upgraded, using a Sony LYT900 sensor with a complete 1-inch super large base, a pixel count of 50 million, and a single pixel size of 1.6μm.

Compared with IMX989, the new LYT900 sensor reduces power consumption by 43%, and the dynamic range is also expanded by 14EV. This is 9.5 times that of IMX989, which means it can retain more light and dark details and significantly improve the photo effect.

In terms of core configuration, vivo X100 Ultra also spares no effort, equipped with Qualcomm Snapdragon 8 Gen3 mobile platform, and equipped with a Samsung 2K E7 center-punched AMOLED curved screen, supporting 1-120Hz LTPO adaptive refresh rate And 1440Hz high-frequency PWM dimming, bringing users the ultimate visual experience. In addition, the phone is also equipped with a Samsung 2-star 3D ToF depth sensor, as well as 6400W ultra-clear four-camera, 5000mAh large battery and 44W fast charging technology, which can meet the various needs of users.

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