Apple terminates production of FineWoven, new materials may appear at iPhone 16 conference

Recent news, consumers have learned on April 22 that Apple has secretly terminated the production of FineWoven (fine woven twill) material, which seems to mean that this once high-profile accessory material will gradually withdraw from history. stage.

FineWoven will debut in September 2023 with the release of the iPhone 15 series. At that time, Apple hoped that this new material could replace traditional leather materials and provide users with a new touch and experience. However, market feedback shows that FineWoven’s shortcomings in durability and stain resistance have become the focus of consumer criticism.

According to the editor’s understanding, Apple has internally realized that FineWoven is not a successful substitute for leather, and has made a decision to stop the production of this material. At present, related production line equipment has also been gradually lifted and removed.

In a recent article, Kosutami, an expert in the field of accessories, also confirmed the discontinuation of FineWoven and conducted an in-depth analysis of the reasons for its failure. He specifically pointed out that the durability of FineWoven fell far short of market and consumer expectations.

At the same time, industry insiders pointed out that Apple is planning to introduce a new non-leather material for the production of its high-end accessories. This new material is not only guaranteed in terms of durability and stain resistance, but may also have other features such as environmental protection and lightweight. More details about this new material are expected to be revealed later this year with the release of the iPhone 16 series.

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