A new level of pioneering aesthetics: Huawei Pura 70 series is now on sale!

On April 15, Huawei P series was fully upgraded to HUAWEI Pura. On April 18, Huawei Pura 70 series officially launched the Pioneer Plan. Huawei Pura 70 Ultra and Huawei Pura 70 Pro went on sale on April 18, while Huawei Pura 70 Pro and Huawei Pura 70 officially went on sale today. The new Huawei Pura 70 series brings an excellent ultra-high-speed flash shooting imaging experience, combined with the new "vane" fashion aesthetic design, to create a perfect fusion of peak imaging, aesthetic design and original style.

Triangular weather vane design, a highly recognizable super symbol

I believe that some users have already got Huawei Pura 70 series mobile phones. The most eye-catching thing is undoubtedly its triangular weather vane lens design. Very recognizable.

In fact, triangular elements are used in well-known world-famous buildings, such as the Louvre in Paris, the Giza Pyramids, the Sydney Opera House, etc., and in the field of fashion, Fashion brands such as Prada, BV, and Issey Miyake also boldly use triangle elements.

In addition to the triangular weather vane design used in the entire series, Huawei Pura 70 Pro also uses nano-texture technology on the back cover, etching the texture effect of light and shadow on the glass body, and on the frosted glass body Together, it creates a light-woven plaid effect. It is inspired by the interweaving of light and shadow in modern urban architecture. When light passes through the intertwined tall buildings, it can reveal a unique rhythm of light and shadow. At the same time, Huawei Pura 70 Pro is available in Phantom Black, String White, and Optical Silver, each of which can present different visual effects to meet the fashion needs of users. The camera also uses a 50-megapixel super-condensing lens that supports F1.4-F4.0 variable aperture OIS optical image stabilization, supplemented by a 12.5-megapixel ultra-wide-angle lens and a 48-megapixel super-condensing telephoto lens that supports OIS optical image stabilization and automatic Focus, the strip flash and the vertical XMAG logo next to it also echo the entire camera element, forming an excellent sense of balance between lines and surfaces.

The Huawei Pura 70 Ultra is made of plain leather and adopts high-definition embroidery embossing technology for the first time, through a set of extremely thin and densely arranged fine lines. The flower is made into a starburst pattern, which gives the back cover of the phone a three-dimensional feel and a high-end artistic atmosphere. It also has an exclusive XMAGE image logo on the DECO part of the camera. It also has the industry's first rotating telescopic lens, which rotates The rail transmission system automatically expands and contracts when shooting. The one-inch outsole main camera, coupled with its maximum physical aperture of F1.6, can even shoot high-speed racing cars when shooting at high speeds, and can freeze beautiful moments at any time, every time you shoot. It’s all full of ceremony.

is a new evolution from P to Pura, and is also a leader from technology to brand

Of course, the Pura series inherits the smart imaging and technological aesthetics of the P series Under the product gene, it has leapt from technology leadership to brand leadership. In addition to the Mate series, which already occupies the high-end array, Huawei needs a brand with a more distinctive style to open up a new high-end market, and "Pura" has "Pura" in Spanish and Portuguese. meaning of "pure". This is essentially Huawei's extremely pure exploration spirit for aesthetic design and peak imaging, and a new attitude to integrate imaging and aesthetics in an original style, so there will be the words "forge ahead" in this advertising slogan .

In addition, the aesthetic style of Huawei Pura 70 Pro and Huawei Pura 70 Ultra is often not achieved overnight. It returns to the development history of the P series. Since its launch in 2012, it started with the famous P6 series, which was 6.18mm thin at the time. The phone is deeply known by consumers. The P9 ushered in the dual-camera era of mobile phones, while the P20 era ushered in the era of computational photography. The P60 Rococo White color scheme uses condensed mother-of-pearl technology in its craftsmanship. Adding natural mineral powder to the back cover gives each phone a different exclusive texture. 12 years of development. The development history of the P series itself is the history of the development of mobile imaging and aesthetic design. From P to Pura, it is still the most leading flagship of imaging aesthetics.

Smart upgrade, pioneering experience

In addition to imaging and aesthetic design, Huawei Pura 70 series is also the first to use the HarmonyOS 4.2 system, which supports interaction Wallpapers support user-customized designs. The new AI retouching master function can easily optimize images through AI elimination and other operations. Thanks to the blessing of Huawei's Pangu large model, the smart assistant Xiaoyi can also become your smart assistant. In addition, The entire Huawei Pura 70 series also features ultra-durable second-generation Kunlun glass. Huawei Pura 70 Ultra is also equipped with basalt tempered glass. In two-way satellite communication, Beidou satellite communication even supports picture sending.

Nowadays, everyone has eyes for discovering beauty, and everyone hopes to express themselves through images. Huawei Pura 70 series gives users unlimited creative space to elevate discovering beauty to creating beauty, and infinitely magnify self-attributes and self-style. This itself is also an infinite fusion of "image" and "aesthetics".

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