Home > Article > Technology peripherals > Tesla cuts prices across its entire range, with Model 3 priced lower than Xiaomi SU7 Pro
According to news on April 21, Tesla China announced today that it will reduce the price of all its models by 14,000 yuan, making the starting price of Model 3 lower than Xiaomi SU7 Pro.
According to the latest information from Tesla China’s official website, the price of the Model 3 rear-wheel drive version has increased from the original price of 245,900 yuan. Adjusted to 231,900 yuan. At the same time, the price of the Model 3 long-range all-wheel drive version has also dropped from 285,900 yuan to 271,900 yuan. This price reduction will undoubtedly have a profound impact on the electric vehicle market.
According to my understanding, the price of Tesla Model 3 is already lower than Xiaomi’s flagship electric car SU7 Pro, which is priced at 245,900 yuan. Xiaomi’s SU7, SU7 Pro and SU7 Max are priced at 215,900 yuan, 245,900 yuan and 299,000 yuan respectively. Tesla’s price reduction strategy has undoubtedly put pressure on Xiaomi.
In addition to Tesla, other models also have significant price cuts. The price of the Model Y rear-wheel drive version has dropped to 249,900 yuan, the price of the long-range version has dropped to 290,900 yuan, and the price of the high-performance version has dropped to 354,900 yuan. This will undoubtedly further enhance Tesla's competitiveness in the market.
At the Xiaomi SU7 launch conference, Lei Jun always regarded Model 3 as a competitive product and compared it with Tesla on multiple core indicators. It is claimed that Xiaomi SU7 is better than Model 3 in many aspects. However, Tesla’s price cut may pose certain challenges to Xiaomi’s electric vehicle sales.
Before announcing the price of Xiaomi SU7, Lei Jun expressed his appreciation for Tesla’s pricing strategy and wrote on Weibo: “Tesla is so awesome, I really admire it. In such a fierce market for electric vehicles, In the market competition, only Tesla dares to raise prices.” However, Tesla’s price reduction strategy may make Lei Jun rethink the pricing strategy of Xiaomi electric vehicles.
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