The IP industry is booming, and the ChinaJoy IP licensing exhibition area in 2024 has unlimited potential!

Since everyone’s consumption concept has changed from the initial “material consumption” to “spiritual consumption”, entertainment content has ushered in a continuous explosion. Since 2015, the IP licensing industry has suddenly begun to exert its force. First it was web IP, film and television IP, and then the digital IP that is now popular. It seems to have entered a fast lane.

If we pay attention to the "Global Licensing Market Report" previously released by the International Licensing Industry Association, it is not difficult to find that the industry is growing rapidly. Looking at the total annual sales of China's licensed goods and services alone, this figure has increased from US$6.139 billion in 2014 to US$12.568 billion in 2022. Although the figures for 2023 have not yet been released, it is amazing that the industry size of the licensing market has at least doubled in this short period of time.

In the entire IP licensing industry chain, literary IP is the most important link that cannot be ignored. It became unprecedentedly popular last year through the broadcast of animation and film and television dramas of the same name. Take "The Three-Body Problem" as an example. This long science fiction novel written by Liu Cixin has been published for more than 16 years, with sales exceeding 29 million copies and having an extremely solid user base. According to the official data displayed by Trisolaris Universe, domestic fans of "Three-Body" have reached 260 million, and the IP co-branded consumer market value has exceeded 2 billion yuan. Its IP value is self-evident.

Precisely because "Three-Body" has such a huge fan base, its IP can easily reach a wider range of users after it is adapted into films and animations. them.

Also speaking from data, as of November 15, 2023, nine of the top ten TV dramas this year were adapted from Chinese IP. In the 2023 Tencent Video classic best-selling list, the three animations adapted from online novels, "Fights Break the Sphere", "Douluo Dalu" and "Swallowing the Starry Sky", have long been in the top five, successfully proving that literary IP adaptations of great value.

In addition to literary IP adaptations, the gaming field is no less impressive. As of the second half of 2023, the actual sales revenue of the mobile game IP market has reached 132.206 billion yuan. my country's mobile games account for 77.7% of the overall market, of which original IP accounts for 42.69%, imported authorized IP accounts for 28.18%, and cross-field IP accounts for 6.83%.

According to public information, the sales revenue of my country’s IP-adapted mobile game market has continued to exceed 100 billion yuan in the past three years. According to Gamma data, from January to September 2023 The actual sales revenue of China's mobile game IP market is 132.206 billion yuan, close to the full-year level of 2022. With the continued development of IP games in the fourth quarter, the full-year revenue of the mobile game IP market in 2023 is expected to reach a record high.

Digital IPs have also been booming in recent years. In the "2023 Super Potential IP Selection-Digital" list, many two-dimensional virtual images were selected. Among them, "K/DA", a virtual idol girl group composed of "League of Legends" characters, topped the list with a comprehensive score of 88.2 points, demonstrating the current strong appeal of the "League of Legends" IP. The second on the list is "Luo Tianyi". As one of the earliest virtual idols in China, most of her tens of thousands of works are completed by fans in the form of secondary creations. Fan stickiness It can be seen.

So overall, the current IP licensing industry is in a critical period of "letting a hundred flowers bloom and galloping rapidly", and the organizers of ChinaJoy have already noticed this change. In recent years, they have relied on the past advantages of ChinaJoy to build a high-quality intellectual property business platform to help IP licensors connect with software games, electronic digital, music audio and video, cartoon animation, film and television entertainment, peripheral gifts, trendy toys, etc. industry. On the other hand, we are constantly committed to providing more display space for many IP manufacturers and audiences offline, enriching the types of authorized products, and optimizing the visiting experience.

Therefore, at this year’s 21st ChinaJoy Exhibition, the official not only built an IP licensing exhibition area (CJLE), but also divided it into BTOB and BTOC. Large area enables it to reach target users more accurately and efficiently and achieve the desired results.

目前本ChinaJoy 展會招商工作正如火如荼地進行著，相信作為數位娛樂產品出口、進口、跨領域IP及版權交易洽商等業務重要商務對接平台的它，能於今夏在IP授權領域迸發出更大的能量！

The above is the detailed content of The IP industry is booming, and the ChinaJoy IP licensing exhibition area in 2024 has unlimited potential!. For more information, please follow other related articles on the PHP Chinese website!