HMD and Heineken launch 'boring phone': with transparent shell and nostalgic style

According to news on April 17, after announcing at the beginning of the year that it would cooperate with toy manufacturer Mattel to launch the Barbie flip phone, HMD recently teamed up with beer brand Heineken and creative company Bodega to launch another nostalgic phone - The Boring Phone. Phone).

More detailed information about the phone can be obtained on the Heineken official website, but you need to be 21 years or older to browse. Simply put, Boring Phone is a transparent flip phone without the various apps of a smartphone, designed to let people put down their phones and enjoy a happy time drinking with friends. It is noted that through Heineken’s official website, it can be learned that this mobile phone will only be provided as a gift, with a total limited production of 5,000 units. The phone features a 2.8-inch QVGA display on the inside and a 1.77-inch display on the outside, a 30-megapixel camera and a 3.5mm headphone jack that supports calling and texting over 2G, 3G and 4G. The core of the boring phone is not performance parameters, but a marketing gimmick, and it also represents an interesting retro trend. If you need directions, Heineken's promotional website recommends texting a friend for directions. As a tribute to HMD's Nokia brand authorization, this phone also has a built-in Snake game, and the transparent body design also made many people call it a "return of feelings." Boring Phone will be given away first in the UK through a social media campaign, and will be launched in other markets later. It doesn’t matter if you didn’t grab the Boring Phone. Heineken will launch a mobile software called “Boring App” in June, which will allow smartphones to become “boring” and help users reduce their dependence on mobile phones.

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