24Q1 global mobile phone shipments report: Samsung’s share fell by 2 percentage points, Apple’s share dropped by 5 percentage points, Xiaomi’s share increased by 3 percentage points, and Transsion’s share increased by 4 percentage points.

Thanks to netizen Xichuang Old News for submitting clues! According to news on April 16, following IDC, Canalys, another market research agency, released its global smartphone shipments report for the first quarter of 2024. The report did not mention the specific value of mobile phone brand shipments, but only announced the market share of shipments.

The agency said that with the recovery of the global macro economy and the rebound in consumer demand, global smartphone shipments will increase by 11% year-on-year in the first quarter of 2024.

Brand Segmentation

Samsung

In terms of brand, with the active promotion of Galaxy AI, Samsung returned to the top of the list with a market share of 20%. But compared with the same period last year, it dropped by 2 percentage points.

Apple

Apple ranked second with a market share of 16%, facing challenges in its strategic focus markets, down 5 percentage points from the same period last year.

Xiaomi

Due to the competitive advantage of Xiaomi’s new popular model Redmi A3, it ranked third with a market share of 14%, an increase of 3 percentage points compared to the same period last year.

Chuanyin

Chuanyin ranked fourth with a market share of 10%, an increase of 4 percentage points compared to the same period last year.

OPPO

OPPO ranks among the top five with a market share of 8%, a decrease of 2 percentage points compared to the same period last year. Canalys analyst Le Xuan Chiew said: The global smartphone market has had a good start, with significant improvement compared to the same period last year. Developments have struggled in the first quarter of 2023 due to the economic downturn and inflationary pressures. However, as the economy stabilizes, new products are launched and promotions are stepped up, the market rebounds, providing smartphone manufacturers with an excellent opportunity to revive market growth. Manufacturers are seizing new opportunities by promoting their premium products, such as advanced AI features and services on flagship products, and adopting ecosystem-based product strategies. Apple is likely to announce its AI strategy in 2024, which will provide the brand with opportunities to drive the development of its high-end products and reignite product innovation across the ecosystem. Market price polarization is becoming increasingly serious. The entry-level market is already saturated, with both Xiaomi and Transsion launching new products. At the same time, vivo, OPPO and Samsung hope to gain a larger share of the high-end market by investing in marketing and exploring new growth avenues. By continuing to promote Galaxy AI, Samsung has successfully boosted shipments of its S24 series, outperforming the previous generation. Looking to the future, manufacturers are increasing their investment in emerging regions such as Latin America and Southeast Asia. These markets have a booming middle class. Compared with already saturated markets, their smartphone penetration rates are continuing to rise. At the same time, they are investing in high-end mobile phones. Style preferences are also on the rise. Attached reference addressThe global smartphone market will have a strong start in 2024, with a growth of 11% in the first quarterRelated reading: "IDC: Global smartphone shipments in the first quarter of this year were nearly 2.9% 100 million units, Apple fell 9.6% year-on-year》

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