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Shipments fell nearly 10% in the first quarter, sparking "iPhone doomsday" theory: Is Apple okay without the Chinese market?

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2024-04-16 15:58:18521browse

News on April 16, IDC data in the first quarter of this year showed that global iPhone shipments dropped by nearly 10%, especially in the Chinese market, which was weak.

This performance has caused some people in the market to worry about the "iPhone doomsday" and also attracted the attention of many investment banking institutions.

However, Morgan Stanley does not agree that iPhone order cuts will have disastrous consequences. Instead, they believe order volumes from Apple's supply chain are better than expected.

The investment firm pointed out that although Apple has experienced its worst start in a decade, judging from worldwide surveys, emerging markets still have high interest in older iPhones.

Except for the Chinese market, other markets have performed relatively stably.

Investment banks such as Wedbush also hold the same view. Although there may be challenges in the next two quarters, Apple is expected to begin to return to growth in September.

However, with the rise of domestic mobile phones such as Huawei and Xiaomi, the iPhone’s performance in the Chinese market has begun to decline.

So, do you agree with some people’s view that Apple can cope with the challenges even if it loses the Chinese market?

Shipments fell nearly 10% in the first quarter, sparking iPhone doomsday theory: Is Apple okay without the Chinese market?

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