Huawei P series changed its name to Pura series: taking stock of the meaning behind the names of popular mobile phones

Just this morning, Huawei Terminal’s official Weibo announced that the P series has been upgraded to the Pura series, and also released the first warm-up video of the Huawei Pura 70 series: "Forward".

Huawei Yu Chengdong said that the development history of the P series is the history of the development of mobile imaging and the evolution of technological aesthetics.

Beautiful work

Now Huawei’s P series also has a complete name like the Mate series. Pura is a Spanish word meaning "pure" and "beautiful" and is pronounced "piu rua".

As the new name of Huawei’s P series, which focuses on imaging and fashion attributes, the meaning of the name Pura well reflects Huawei’s pursuit of product design and aesthetics, and can be said to complement the product concept.

Life Partner

If a worker wants to do his job well, he must first sharpen his tools. A catchy and stylish product name can indeed affect the final market performance of the product to a certain extent. Huawei, which is good at telling stories, gave its flagship product a classic name - Mate 10 years ago.

Mate is an English word, mainly used as a noun and verb, with multiple meanings. As a noun, the main meaning of Mate includes "friend, partner". Among workers or sailors, Mate is often used as an intimate term to express colleagues or brothers.

Huawei hopes to use the name Mate to give its products the meaning of "reliability" and "intimate". Huawei Mate mobile phone will be like a friend with whom you understand each other. Or just like a life partner, they will always follow you and protect you on your way forward.

星空

Among the various product names in the industry, the only one that can rival Huawei Mate in loudness seems to be Samsung Galaxy.

Galaxy is an English word, meaning "Galaxy, Milky Way, Milky Way". In addition to expressing celestial systems, Galaxy can also be used for metaphor or symbolic meaning, such as "A galaxy of film stars attended the Premiere." For "a group of movie stars participated in the premiere." Galaxy here is used to describe the scene where many movie stars gather together.

Samsung named its own mobile phone series Galaxy. In addition to being easy to hear and remember, it actually means more that it wants to convey to everyone: Samsung Galaxy mobile phones are the crystallization of many technologies of the Samsung Group and are self-developed. Top-notch screens, processors, cameras, motherboards, systems and other technologies are gathered here.

Exploration and Discovery

If the scope is limited to domestic manufacturers, then apart from Mate, OPPO’s Find is the only one that can challenge in terms of qualifications .

Find means discovery and search. It has a meaning of exploration and discovery, and is suitable to describe the process of finding solutions and discovering new things. It can also be understood as an innovative process that emphasizes exploring the unknown and finding solutions.

Reflected on the OPPO Find series of mobile phones, each generation of Find mobile phones is a process of innovation and exploration. OPPO Finder ushered in the slim era of smartphones and was the thinnest mobile phone on the market at the time, without compromising on configuration.

OPPO Find7 set off a wave of fast charging on mobile phones for the first time, supporting 20W limited charging. This speed is still not inferior to some brands of flagship mobile phones worth 10,000 yuan. "Charge in 5 minutes, talk for 2 hours." "The advertising slogan is deeply rooted in the hearts of the people. Find N and Find X even explored the application of mechanical structures on mobile phones, bringing electric reversing lenses and electric lifting lenses to mobile phones for the first time.

The latest OPPO Find X7 Ultra introduces a dual periscope structure into a mobile phone for the first time, once again exploring the limits of mobile phone imaging.

Vibrant Personality

The meaning of the OPPO Reno series has an official interpretation. OPPO Vice President Shen Yiren once said that the name of Reno comes from "Renovation". It means that OPPO hopes to create a more innovative, dynamic and personalized brand image through this series.

Magic Moment

Glory の Magic 携帯電話も長い歴史を持つシリーズです。初代 Magic 世代は、双曲面ガラス、容量性指紋、スマートセンシング、スマートシステム、その他の最先端テクノロジー。

MagicOS では、携帯電話は機械学習を使用してユーザーの人間とコンピューターの対話エクスペリエンスを向上させます。たとえば、携帯電話が地下鉄の駅の近くにある場合、バスのコードが自動的に呼び出されます。エクスプレスキャビネットの近くにあると、携帯電話に荷物の受け取り待ちのコードが自動的に表示されます。記者会見でのこのようなシーンは「マジックモーメント」と呼ばれます。

現在、このような「魔法の瞬間」は Honor と Huawei の携帯電話に開発され、適用されています。Magic 携帯電話と MagicOS は、分離後も Honor の主力携帯電話およびカスタマイズされたシステムとして今日まで継続されています。

最後に書きます

一般に、機械サークルの古典的な製品名の背後には、この製品ラインに対する研究開発チームの期待が含まれています。とポジショニングを決定し、将来の製品の開発傾向を間接的に決定します。

エンジニアは技術や研究開発を通じて製品そのものを豊かにしてきましたが、その名前に込められた意味やストーリーは、機械サークルに携わるすべての人のロマンです。

HuaweiもPuraシリーズを発売する前に同じ道をたどったと思います。Huawei Pura 70のパフォーマンスに期待しましょう。

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