How to distribute 1688 goods to Xiaohongshu? How to do drop shipping on 1688?

Recently, many people have been asking how to sell goods to Xiaohongshu on 1688. This is undoubtedly a very hot topic. For e-commerce practitioners, Xiaohongshu’s user activity is extremely high, which represents a very good sales opportunity. However, it is not a simple matter to get the goods from 1688 to Xiaohongshu. PHP editor Strawberry is here to share some experience and tell you how to distribute 1688 products to Xiaohongshu and how to use 1688 dropshipping service to make your business smoother.

1. How does 1688 distribute goods to Xiaohongshu?

1. Understand the Xiaohongshu platform rules

Merchants need to follow Xiaohongshu’s platform rules and product listing requirements. Xiaohongshu has strict regulations on product quality, brand authorization, product description, etc. Merchants need to ensure that their products meet the requirements. When listing products, merchants should carefully fill in product information, including product description, price, inventory, etc., to ensure that the information is true and accurate. At the same time, merchants must also pay attention to abide by Xiaohongshu’s marketing regulations and are not allowed to publish illegal content, such as false propaganda, vulgar content, etc. Only by following the platform rules can merchants' products meet the requirements and be recognized by the platform and users.

2. Register a Xiaohongshu merchant account

Merchant needs to register a merchant account on the Xiaohongshu platform and complete real-name authentication and submit related qualifications. This step is the prerequisite for subsequent distribution work.

3. Choose suitable products

Not all products on 1688 are suitable for sale on Xiaohongshu. Merchants need to carefully select suitable products for distribution based on their target markets and the characteristics of Xiaohongshu user groups.

4. Establish supply chain cooperation relationship

Establish a stable cooperative relationship with 1688 suppliers to ensure stable supply and reliable quality of goods. At the same time, communicate with suppliers about drop shipping matters to ensure the timeliness and accuracy of order processing.

5. Product listing and content marketing

Create a product details page on Xiaohongshu and upload product images, descriptions and other information. At the same time, use Xiaohongshu’s content marketing functions, such as publishing notes, videos, etc., to attract users’ attention and purchases.

2. How to order drop shipping on 1688?

Drop shipping refers to the process in which merchants directly transfer the order information to the supplier after receiving the customer's order, and the supplier completes the packaging and delivery of the goods. To achieve one-piece drop shipping on 1688, merchants can take the following measures:

1. Choose a supplier that supports one-piece drop shipping

On 1688, not all suppliers provide one-piece drop shipping Dropshipping service. When selecting a supplier, merchants need to make it clear whether they support drop shipping and understand the relevant fees and service details.

2. Establish a stable cooperative relationship

Establishing a stable cooperative relationship with suppliers will help improve the efficiency and quality of drop shipping. Merchants can ensure that suppliers can respond to order needs in a timely manner by signing cooperation agreements and regular communication.

3. Determine the logistics and delivery process

Merchant needs to negotiate with the supplier to determine details such as logistics company, delivery process and time. Ensure that goods can be delivered to customers quickly and accurately.

4. Manage inventory and orders

Merchant needs to establish an effective inventory and order management system to ensure that orders can be processed in a timely manner and logistics information can be tracked. This can be achieved by using professional e-commerce management software or systems.

5. Provide after-sales service

Even if the drop shipping model is adopted, the merchant is still responsible for the after-sales service to the customer. Merchants should negotiate with suppliers on matters such as returns, exchanges, and after-sales maintenance to ensure the rights and interests of consumers.

Distributing 1688’s products to Xiaohongshu can help merchants expand sales channels and enhance brand influence. By understanding Xiaohongshu’s platform rules, selecting appropriate products, establishing supply chain partnerships, and conducting effective product listings and content marketing, merchants can successfully distribute goods on Xiaohongshu.

The above is the detailed content of How to distribute 1688 goods to Xiaohongshu? How to do drop shipping on 1688?. For more information, please follow other related articles on the PHP Chinese website!