At the beginning of 2024, BYD released the Qin PLUS Honor Edition with a starting price of 79,800, shouting the slogan "Electricity is lower than oil", which quickly caused an "earthquake" in the industry as soon as it was launched. In February and March, when the auto market was sluggish, Qin PLUS Honor Edition's popularity and sales took off. According to media data: Qin PLUS Honor Edition's terminal sales in March were 50,394 units, more than 20,000 ahead of Sylphy, which ranked second in A sedan, and won the " "The best-selling car in all categories."
##The momentum is overwhelming, making rapid progress, and starting the joint venture encirclement and suppression campaign
As a meritorious independent model that changed the pattern of China's A-class sedan market and broke through the joint venture encirclement and suppression campaign, Qin PLUS has completely Put the joint venture underfoot and firmly sit on the throne of sales.
In September 2022, since Qin PLUS won the monthly "A sedan sales crown" for the first time, it has been out of control and started a devastating "champion harvesting" mode, successively winning the family sedan sales crown and the sedan category sales crown. It ranks first among all car categories in terms of sales. On the road to the "King of Family Sedans", Qin PLUS has made rapid progress, leaving many joint venture brands behind, and finally won the "Annual Family Sedan Sales Top" in 2023, breaking the 13-year monopoly of the joint venture.
This year, it is only the second month since the Qin PLUS Honor Edition was launched, and monthly sales have once again reached a new height. Breaking the curse of the traditional off-season month, sales exceeded 50,000. In the family sedan rankings, this number is almost twice that of the second-placed Sylphy.
It can be expected that with the release of car purchase demand this year, the sales volume of Qin PLUS will further increase.
Hard technology, low price, all-round dimensionality reduction to combat the same level of joint venture fuel
Pain points for home sedan users, saving money is the key, buying a car requires Save money, save money when using a car, Qin PLUS is completely designed to solve these pain points of users.
Qin PLUS DM-i is equipped with DM-i technology, and its fuel consumption is only 3.8 liters per 100 kilometers. Even if it is a fuel-saving expert among joint ventures, its fuel consumption is twice that of Qin PLUS DM-i. , it’s clear who is the “King of Money Saving”. Let’s talk about power. Even if the joint venture’s fuel A car is fully powered, it can accelerate to 100 kilometers in more than ten seconds. In comparison, the advantages of Qin PLUS DM-i hybrid are reflected. With the blessing of high-power motor, it directly Achieving a super start and accelerating from 100 kilometers to 100 kilometers in 7.3 seconds, rewriting the fixed perception that "100,000-class family cars do not talk about performance".
Qin PLUS EV is a pure electric model with absolutely zero fuel consumption. Compared with fuel vehicles, the technology is a new thing in another dimension. With the blessing of e-platform 3.0 core technology, it is economical , quietness, and power performance all-round crush fuel vehicles, as well as the same technologies as BYD's high-end pure electric models such as high-safety blade batteries and wide-temperature range high-efficiency heat pump systems. It is also difficult to find rivals in the field of 100,000-class pure electric A cars.
Comparing Qin PLUS with the same level of joint venture fuel, it seems that it is not a product of the same era. Its equipped technology is fully ahead of the joint venture fuel. The key is that the price can be lower than that of the joint venture fuel.
Strong system endorsement, maximum benefit to consumers, full of sincerity
In the past, a car like Qin PLUS equipped with black technology and outstanding configurations in all aspects would be a joint venture brand. It sells for 200,000 yuan, but Qin PLUS allows consumers to buy a new energy A car with excellent technology, good reputation, and worry-free driving for more than 70,000 yuan. It is full of sincerity.
This is due to BYD's strong vertical integration capabilities in the supply chain and the scale effect formed by the Qin family's millions of sales, allowing BYD to benefit consumers to the greatest extent while ensuring profits. The price of the plug-in hybrid A sedan will be raised to the range of 70,000 yuan, and the price of the pure electric A sedan will be raised to the range of 100,000 yuan, allowing consumers to drive better quality cars at a more affordable price.
Million-level champion heritage, reshaping the family sedan market pattern
BYD Qin’s full sincerity and the return of consumers’ rationality in car purchasing have made both Having completed the two-way journey, as of March, the Qin family's cumulative sales exceeded 1.41 million vehicles, which is the best proof.
Moreover, through word-of-mouth accumulation of BYD Qin's millions of sales, users have completed the change in purchasing inertia from "buyers choose joint ventures for sedans" to "choose Qin PLUS for sedans".
It is no exaggeration to say that Qin PLUS has single-handedly changed the competitive situation in the family sedan market. In the duel with joint venture fuel, Qin PLUS has a better understanding of joint venture fuel. The substitution trend has become increasingly obvious, fully demonstrating its leading role in sales, leading the vigorous development of new energy vehicles step by step, and promoting the restructuring of the market structure of Chinese brand family sedans. While benefiting consumers, it also accelerates the process of "converting oil to electricity". From this aspect, Qin PLUS has contributed a lot.
Qin PLUS Honor Edition has been a hot seller since its launch, and has won the best sales of all categories of cars. This is just the beginning. As consumers’ recognition of Guochao Technology continues to increase, and BYD continues to break through and innovate, Qin PLUS The future of PLUS has unlimited possibilities.
The above is the detailed content of Qin PLUS Honor Edition sold 50,394 units per month in March, winning the title of “top car sales in all categories”. For more information, please follow other related articles on the PHP Chinese website!
