my country’s new rules for filing micro-short plays have been released, and many places have issued documents

According to news from this website on April 11, recently, a document from Hainan Provincial Radio and Television on the "Latest Work Tips for the Registration of Micro-Short Dramas" was circulated on the Internet.

The document states that each platform must report relevant information about micro-short dramas that are currently broadcast online without registration to the local provincial radio and television authorities for registration before May 31, 2024. Starting from June 1, 2024, micro-short dramas that have not been reviewed and registered may not be disseminated online.

According to the 21st Century Business Herald, we learned from a number of short drama production companies in Guangdong, Jiangsu and other places that new regulations for the registration of micro short dramas have indeed been introduced.

This site’s query summary learned that in December 2022, the State Administration of Radio, Film and Television issued a notice on further strengthening the management of online micro-short dramas and implementing the creation improvement plan. requires the integration of online micro-short dramas and online dramas, Online movies are managed according to the same standards and scales, accurately grasp the rules of creation, production and dissemination of online micro-short dramas, and constantly improve the full-cycle management mechanism before, during, and after the event.

In late November 2022, the State Administration of Radio, Film and Television used three months to organize and carry out special rectification work on "mini programs" online micro-dramas. achieve positive results.

In the next step, the State Administration of Radio, Film and Television will continue to improve the normalized management mechanism, increase management efforts and refine management measures from seven aspects:

• First, speed up the formulation of the " "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas";

• The second is to study and promote the inclusion of online micro-short drama Apps and "mini programs" into daily organizational management;

• The third is to establish a mini program "blacklist" mechanism and a statistical mechanism for promoting online micro-short dramas;

• The fourth is to entrust the China Internet Audiovisual Association to carry out daily online micro-short dramas Monitoring work;

• The fifth is to promote industry self-discipline, mutual supervision, and the entire industry jointly boycotts illegal online mini-drama;

• The sixth is to once again Carry out a one-month special rectification work, focusing on the orientation, title, content, aesthetics, personnel, publicity, broadcasting, etc. of online micro-shorts, increase the handling and exposure of illegal online micro-shorts, and further optimize algorithm recommendations , improve the advertising push review mechanism and achieve immediate results;

• Seventh, strengthen creative planning guidance and continue to create high-quality masterpieces.

Douyin Open Platform will release a short drama mini program review announcement at the end of 2023. Douyin stated that in order to further improve the content quality of the short drama mini program and ensure the compliance operation of the short drama mini program, the platform will impose operational restrictions on short dramas that have not been included in the database and whose audit results are "not playable" .

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