2023 outsourced design (IDH/ODM) mobile phone report: Huaqin 27.9%, Longqi 27.3%, Wingtech 20.6%

According to news on April 10, the overall shipment volume of the global smartphone market will decline by 4% annually in 2023. In order to remain competitive in the cutthroat market competition, many mobile phone brands outsource the design and manufacturing of smartphones to independent design companies (IDHs)/original design manufacturers (ODMs).

According to the latest report released by the market research agency Counterpoint Research, the proportion of outsourced OEM mobile phones will reach a record high in 2023. Brands involved in outsourcing include Samsung, Xiaomi, Honor, OPPO, vivo, etc. Senior research analyst Ivan Lam said when talking about ODM market dynamics:

After years of reshuffle, the highly competitive smartphone market is currently composed of eight first-tier and second-tier players. It is composed of tier-1 ODM manufacturers, which control more than 95% of outsourced smartphone sales. In 2023, Huaqin successfully jumped to the top position mainly due to the stable share of the top three OEMs in its product portfolio. Longqi has received good orders from vivo, Honor and Lenovo Group, ranking second. Wingtech ranks third with an annual growth rate of 7%, relying on design orders from Xiaomi, Samsung and Honor.

Counterpoint expects outsourced OEM (IDH/ODM) shipments to grow 4% year-on-year in 2024, slightly higher than the overall expected growth of the smartphone market. Over the past five years, Tier 1 ODMs have expanded their collaborations with major smartphone brands, consolidating their profitability trends. OEM outsourcing has previously been mainly concentrated in the mid-to-low-end market. Now there is a trend towards high-end and flagship markets. These manufacturers hope to further expand their business scope. Attached reference addressIDH/ODM Contribution to Overall Smartphone Shipments Climbs to All-time High in 2023

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