2999 yuan! Is Nubia Filp going to overturn the folding screen market?

On April 9, 2024, Nubia held its 2024 spring new product launch conference. Lei Technology was invited to participate and report, and witnessed with everyone that Nubia opened the "AI FOR ALL" era.

##Photo source: Nubia

In this conference On 2018, Nubia brought three mobile phones: Nubia Z60 Ultra Photographer’s Edition, Nubia Flip and Nubia Mavericks. Among them, the Nubia Z60 Ultra Photographer Edition has been officially released before, and the 16GB 512GB version is priced at 4,299 yuan for a limited time.

These three products have different positionings, but they have a common feature: AI. Nubia officially stated that it will integrate AI technology into every product and make AI popular to all people. This is also Nubia’s next key product direction.

7mm, the extremely thin folding phone debuts

In fact, Nubia Flip was released in February this year It was unveiled at MWC24 and left a deep impression on the Lei Technology on-site reporting team at that time.

#Photography has always been the main selling point of Nubia mobile phones. In an environment where major leading brands are crazy about mobile phone image parameters and algorithms, Nubia Flip still makes differences in cameras.

Nubia Flip uses a 50-megapixel main camera and a 2-megapixel depth-of-field lens dual-camera combination, and a 16-megapixel selfie camera on the front, which supports hover photography. The innovative concept of dual-screen simultaneous preview allows "other shots" and "selfies" to be integrated. In addition, multi-angle free hovering brings more possibilities for shooting, and the retro gameplay of handheld DV is one of them.

# Simply put, compared to imaging quality, Nubia Flip’s rich imaging gameplay is the core selling point. The foldable feature brings richer forms and angles, making photography more interesting.

##Source: Nubia

Although Nubia Flip It continues Nubia's advantages in photography, but what attracts Xiaolei the most is its ultra-thin body of only 7mm when unfolded. Thickness is the first impression most consumers have of foldable screen phones. Even if the brand packs enough attractive configurations into the limited body space, it will be difficult to convince consumers to carry overweight phones with them. This is also a barrier to foldable screen phones. important reasons for further popularization.

Nubia is obviously aware of this demand of consumers. Nubia Flip is Nubia’s first small folding screen mobile phone, 7mm ultra-thin The body surpasses similar products of many competitors. The body adopts a new water drop hinge and dual-rail suspension design, which allows the phone to have more screen space, fit better when folded, and flatter when unfolded. While the body is thin and light enough, the core configuration of Nubia Flip is also quite satisfactory.

Source: Nubia

Nubia Flip 5G It is equipped with a Snapdragon 7 Gen1 processor, a built-in 4310mAh battery, and supports 33W wired charging. It provides two memory configurations of 8GB and 12GB, and two storage spaces of 256GB and 512GB.

In terms of screen, Nubia Flip adopts a vertical folding design. The inner screen is equipped with a 6.9-inch ultra-high-definition flexible large screen that supports 120Hz refresh rate and 2160Hz PWM high frequency. dimming. The external screen supports many functions such as calling the camera to take selfies, recording, checking steps, weather, and controlling music. There are also a variety of 3D pets that interact with users in real time. When playing music, the unique vinyl record UI design is the Nubia Flip band. for a more personalized experience.

Another highlight of Nubia Flip is the all-round AI experience. AI smart translation can help users solve the dilemma of not knowing foreign languages ​​anytime and anywhere. AI smart voice is based on a large AI model, which can conduct questions and answers with users in daily communication, and can also complete graphic and text creation in multiple scenarios. Not only that, AI computational photography, AI performance engine, AI power saving function, etc. can comprehensively improve consumer experience.

Let’s take a look at the price of Nubia Flip:

8GB 256GB version 2999 yuan;

12GB 256GB version is 3299 yuan;

12GB 512GB version is 3699 yuan.

##Source: Nubia

In general, The configuration of Nubia Flip is quite satisfactory, but as a small folding screen product, the price of 2,999 yuan is really shocking, which greatly lowers the purchase threshold for folding screens. Moreover, its rich and comprehensive AI functions add a lot to this product.

AI popularization storm comes to the 100-yuan machine

“100 yuan AI, 100 yuan 5G, 100 yuan 100 million pixels”, this is the official evaluation of Nubia Mavericks. Currently, the industry generally applies AI functions to flagship models, and it is difficult for users of mid-range phones and hundreds of yuan phones to experience the convenience brought by AI functions. Some time ago, friendly companies held high the banner of AI inclusiveness and decentralized AI functions to mid-range phones. However, Nubia believes that the popularity of AI should not stop at mid-range phones, but should also be targeted at the 100-yuan phone market with a wider audience.

#The 100-yuan phone Nubia Mavericks that debuted this time is a product blessed with AI technology.

Nubia Mavericks is equipped with the same AI functions as the flagship, supporting multiple AI functions such as AI imaging, AI smart voice, and AI all-round intelligent power saving. With the support of AI, Nubia Mavericks’ image and battery life performance in actual usage scenarios have been further improved.

Photo source: Nubia

In terms of imaging, Nubia Yaxiao Niu has Neovision Taishan AI imaging system, 1/1.67-inch outsole, f/1.75 large aperture, and supports 108MP main camera. In addition, the three AI functions of AI lossless zoom function, AI lightning capture, and AI super night scene enable users to easily cope with shooting needs in multiple scenes.

In terms of battery life, Nubia Mavericks is equipped with a 5000mAh large battery and cooperates with AI all-round intelligent power-saving algorithm. According to official data, Nubia Mavericks supports up to 432 hours of 5G standby.

In terms of other configurations, Nubia Mavericks is equipped with the Unisoc T760 processor, a 6.56-inch 120Hz screen, and the storage solution is also the UFS 3.1 specification common on mainstream flagships. 256GB capacity.

Interestingly, Nubia Mavericks is the only model in its class that uses a double-sided glass body. Its overall appearance is remarkable, and it is a replica of the flagship The design language of the phone and the overall feel should be good, but the actual experience of using the phone will have to wait until the new phone is ready before I can share it with you.

Finally, the price:

6GB 256GB version 799 yuan;

8GB 256GB version It is 999 yuan;

12GB 256GB version is 1199 yuan.

Source: Nubia

Photographer Edition flagship, AI-assisted imaging

#In addition to the 100-yuan phone, Nubia also gave an in-depth explanation of the Nubia Z60 Ultra Photographer's Edition that has been released. Because the Z60 Ultra has been on sale for a long time, I believe everyone is already very clear about the basic configuration information, so Xiaolei will not go into details here. Since it is the photographer version, the focus of the introduction is naturally the imaging system.

Photo source: Nubia

Professional Neovision Taishan AI The imaging system has been reshaped using AI technology in various aspects such as starry sky, portraits, night scenes, colors, super resolution, noise reduction, and focus tracking. Twelve starry sky algorithms combined with Nubia Z60 Ultra’s signature “high-definition optical three main cameras”, three different focal lengths meet users’ photography needs in all scenes. The slightly special focal length and some enhancements in hardware specifications give the imaging system of the Nubia Z60 Ultra Photographer's Edition a differentiated experience.

Source: Nubia

Not only that, AI magic Eliminate can intelligently erase redundant content in photos, saving users the need for subsequent photo retouching steps. The AI ​​lightning capture of the three main cameras lowers the user's photography skills threshold. Even straight men who are not good at taking photos can complete instant captures of multiple scenes and improve the film effect. The AI ​​voice assistant is the soul of the system. It can give you detailed shooting suggestions on how to shoot and where to shoot.

#In addition to imaging, the MyOS14 system equipped with the Nubia Z60 Ultra Photographer Edition has also undergone corresponding AI upgrades. The AI ​​two-way call real-time interpretation function can perform real-time two-way translation during the call, and perform simultaneous voice translation transmission and simultaneous text translation display. Simply put, even a foreign language novice can communicate seamlessly with foreign friends on the phone.

In terms of price, the Nubia Z60 Ultra Photographer's Edition is now on sale, with a limited-time special price of 4,299 yuan for 16GB 512GB and 3,999 yuan for 12GB 256GB.

Source: Nubia

Nubia Z60 Ultra The Photographer Edition is based on the Nubia Z60 Ultra, with upgraded appearance and system. Overall, the Nubia Z60 Ultra Photographer Edition is an Android flagship phone with relatively comprehensive overall configuration and fewer shortcomings. Moreover, we can feel that Nubia has really put a lot of thought into this product, trying to create some differentiated product selling points and form its own characteristics.

The price of the Nubia Z60 Ultra Photographer Edition is basically the same as the price of the Nubia Z60 Ultra with the same configuration, making it quite competitive. Of course, there are many similar products on the market that focus on imaging. If the Nubia Z60 Ultra Photographer Edition wants to gain a foothold in the market, it must face competition with them. If we seize differentiation, accurately locate Nubia’s own fan base, and get their approval, then I think the Nubia Z60 Ultra Photographer’s Edition is a success.

AI FOR ALL is not just a slogan

The rise of AI technology is the step forward for smartphones to reach a higher level A new turning point in levels. However, due to cost factors, AI was exclusive to high-end mobile phones in the past. The relatively high selling price excluded many consumers from experiencing the innovation and efficiency that AI brings to mobile phone use.

I have to say that Nubia has proposed a new concept of "AI FOR ALL", and it is really too complicated to apply AI technology to a hundred-yuan phone. When Samsung released the world's first AI mobile phone, the high price made many netizens think that AI mobile phones may only be exclusive to high-end business people. Unexpectedly, just a few months later, domestic mobile phone manufacturers have successfully lowered the price of AI mobile phones. down. From this point of view alone, Nubia’s AI inclusive concept is worthy of recognition.

Currently, almost all mobile phone manufacturers are working on AI, and the popularity of AI technology on mobile phones is much faster than expected. OnePlus Ace 3V is the first AI mid-range phone, and Nubia Mavericks is the first AI 100-yuan phone. The two are less than a month apart. There is no doubt that the main line of development of the mobile phone market in 2024 will most likely revolve around AI, and AI is likely to become the standard feature of mainstream smartphones in the full price range.

#But no matter how fast AI becomes popular, for users, easy-to-use AI phones are real AI. If a large model is simply introduced without AI applications that fit the scene, then Lei Technology believes that this cannot be called an AI phone. Only by reshaping the phone from the inside out, from the bottom to the scene, and using AI can it be truly mobile. AI phone.

##Source: Nubia

Nubia takes the lead in bringing The decentralization of AI functions to hundreds of yuan phones has achieved a certain first-mover advantage, but we currently have no way of knowing whether the "AI FOR ALL" concept will have the expected positive impact on Nubia phones. AI will eventually be implemented into actual experiences. Whether the AI ​​100-yuan phone can withstand the test of the market and become an AI phone that satisfies consumers remains to be further verified by the market.

The Beijing International Auto Show (Beijing Auto Show) will be held grandly from April 25th to May 4th. This auto show will be held under the theme of "New Era and New Cars" "As the theme, it is the vane of "cars moving from electrification to intelligence".

## At that time, leading brands including BYD, Xiaomi, AITO Wenjie, Xpeng, Weilai, Ideal, Jikrypton, Jiyue, Changan Deep Blue and other brands will all appear on the scene. In addition to the "big competition" of new models, the advancement of autonomous driving technology, the evolution of smart cockpits and the integration of large AI models with cars will all be important highlights. Lei Technology's account "Focus on Electric Vehicles and Learn More about Intelligence" will send a reporting team to Beijing to conduct front-line professional reporting, so stay tuned.

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