The truth about Li Auto’s layoffs: Rumor or fact?

According to news on April 9, in response to the rumors of Li Auto’s layoffs and budget cuts circulating on the Internet, Li Auto responded to the media today and made it clear that these rumors were not true. Previously, some netizens posted that Li Auto was making personnel adjustments, including suspending the issuance of offers to new employees, changing the stock award plan for employees with level 17 and above, and possible layoffs and budget cuts. However, Li Auto clarified this, emphasizing that the information was not accurate.

After analysis by the data editor, although Management Ideal Auto has denied the rumors of layoffs, the company has indeed made some adjustments to its organizational structure in the near future. Before the Qingming Festival holiday, Li Auto carried out internal rectifications in response to the MEGA incident, and announced on the afternoon of April 3 that it would launch a matrix organizational structure adjustment 2.0 upgrade to promote the company's development to a scale of 100 billion. This move involves the adjustment of the organizational structure of multiple departments and is the largest organizational structure change of Li Auto since the end of 2022.

#At the same time, Li Auto announced the launch time of its new product Li L6. This highly anticipated new model will be released on April 18 and will take a step forward at the subsequent Beijing Auto Show. The ideal L6 is expected to be priced in the range of 250,000-300,000 yuan, moving towards further expanding the product line and improving market coverage. In addition, Li Auto also plans to launch three pure electric models in the third and fourth quarters of this year, equipped with 5C fast charging and other configurations.

About the launch of Li Auto L6 is crucial for Li Auto, especially in the context of MEGA delivery falling short of expectations and the tepid performance of the new European specification L7/8/9. The success of this model will largely determine Li Auto's overall delivery volume in 2024. Therefore, the market generally believes that Li Auto L6 is a key battle for Li Auto this year, and its performance will be closely watched.

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