Misleading incident at Zhiji press conference: Xiaomi SU7 has become the focus of competition, urging Zhiji to formally apologize

According to news on April 8, at the new product launch conference of Zhiji L6, an unusual scene appeared - Xiaomi SU7 became the target of comparison and ridicule. Zhiji even directly compared the parameters and prices of L6 and Xiaomi SU7 Max on the spot, which immediately attracted widespread attention in the industry.

Xiaomi spokesperson issued a statement through the official Weibo, emphasizing that the key parameters of Xiaomi SU7 Max were mislabeled at the press conference, which led to extremely serious negative consequences. Influence. Xiaomi has always emphasized that quality and long battery life are important factors in ensuring high performance of its products. At the same time, Xiaomi will continue to focus on the use of silicon carbide technology for production, which is one of the key factors to ensure product high performance and long battery life.

The data editor believes that Xiaomi's mistake has caused strong dissatisfaction with Zhiji, and doubts why it, as a holding subsidiary of SAIC, made such a low-level mistake. Is this due to a lack of professional ability, or is it a deliberate rumor-mongering? Although a large number of netizens have pointed out this problem to Zhiji Company, Zhiji has still not made a formal response or correction.

Xiaomi issued a statement again, urging Zhiji to immediately publicly clarify the facts and formally apologize to the misled public. However, Liu Tao, CEO of Zhiji Company, only issued an understatement apology statement through his personal social media account, admitting that the wrong information at the press conference was caused by incorrect research on product information, and expressed his respect for Xiaomi Motors. But this apology obviously failed to meet Xiaomi’s requirements.

Xiaomi Motors responded that they did not accept this informal and understated apology, and once again strongly urged Zhiji Company to immediately make a public clarification and make a formal apology to the public. This incident has undoubtedly had a considerable negative impact on Zhiji's brand image, and Xiaomi Motors' stern response also shows their firm protection of their brand image and consumer rights.

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