How to label short videos with goods? How to carry goods?

php Xiaobian Yuzai will reveal to you the skills and operation methods of short video delivery. Nowadays, short videos have become an emerging e-commerce method, and many Internet celebrities and merchants are using short video platforms for promotion and sales. However, if you want to stand out in the fierce competition and attract more consumers, you need some skills and methods of operation. Today, we will share some tips on how to tag and operate short video delivery.

1. How to tag short videos with goods?

1. Understand tag classification

The tags of the short video platform are divided into two categories: one is the tag automatically generated by the platform, and the other is the tag customized by the creator. Creators can add appropriate tags to short videos by analyzing user needs and product characteristics.

2. Select popular tags

Popular tags have higher attention and traffic, which can bring more potential users to short videos. Creators can use the popular tag list provided by the platform to select tags that are related to the product and have high popularity.

3. Accurate positioning tags

The tags used in short videos to carry goods should accurately describe product features and user needs. For example, when selling food products, you can add tags such as "food preparation", "food sharing", and "home-cooked recipes"; when selling clothing products, you can add "fashion wear", "beauty and skin care", "trendy brands" Recommended" tags.

4. Arrange tags reasonably

During the short video production process, creators should arrange tags reasonably to avoid tag stacking. It is generally recommended to add tags to the description, title and comment area of ​​the short video. Pay attention to the logical relationship between tags to form a good tag system.

5. Dynamically adjust tags

Based on the data performance of short videos and user feedback, creators should constantly adjust and optimize tags. For labels that perform well, you can increase their use; for labels that perform poorly, they should be replaced in a timely manner.

2. How to operate short video delivery?

1. Choose the right products

Short video delivery first needs to select products with potential. Creators can select hot-selling, cost-effective products for promotion based on their own positioning and user needs.

2. Produce high-quality short videos

The production quality of short videos directly affects user viewing experience and conversion rate. Creators should pay attention to the quality of short videos in terms of editing, graphics, sound effects, etc., and strive to provide users with a high-quality viewing experience.

3. Display product highlights

In short videos, creators should highlight the highlights and advantages of the product so that users can fully understand the product. The attractiveness of products can be improved through comparison, demonstration, stories, etc.

4. Guide users to purchase

The key to short video delivery is to guide users to purchase. Creators can set clear purchase instructions in short videos, such as "Click the link below to purchase", "Long press to identify the QR code", etc. You can also stimulate users’ desire to purchase through limited-time offers, gifts, etc.

5. Interactive communication

Creators should interact with users in the short video comment area, answer user questions, and improve user satisfaction. You can also increase the exposure and traffic of short videos by replying to comments, initiating topics, etc.

Short video tagging of goods is the key to improving product exposure and conversion rate. Creators should choose popular and accurate tags based on product characteristics and user needs, and rationally arrange them in short videos. It is also necessary to pay attention to the production quality, product display, purchase guidance, etc. of short videos to achieve high-quality effects of short videos bringing goods. On the road to selling goods through short videos, only by constantly optimizing strategies and innovating forms can we win more market share.

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