Xiaomi denies the relationship. Su Jun’s dream of building a car has nothing to do with Xiaomi? !

News on August 4, 2022, Xiaomi officially issued a statement today, clarifying that the automobile business cooperated with Zhimi Technology founder Su Yu and Chery has no connection with Xiaomi Group and Xiaomi ecological chain. Currently, there are rumors that Zhimi Technology, a subsidiary of Xiaomi Ecological Chain, and Chery New Energy iCAR are working together to develop a new pure electric hardcore SUV. The car is expected to be priced at 100,000 yuan and is scheduled to be unveiled at the 2024 Beijing Auto Show. However, Xiaomi emphasized in its statement that Zhimi Technology is not a member of Xiaomi and Xiaomi’s ecological chain, and the automobile business it cooperates with Chery has nothing to do with Xiaomi. This announcement is significant in dispelling speculation about Xiaomi’s involvement in the automotive industry. Xiaomi is currently focusing on the development of smartphones, smart homes, and the Internet of Things, and has not participated in any automobile-related business cooperation.

Further explanation, Xiaomi clearly stated that Apple’s personal car project does not represent the position of Xiaomi Group or Xiaomi’s ecological chain. At the same time, Zhimi Technology has previously stated that this cooperation project is not directly related to Zhimi Technology itself.

According to the editor’s understanding, Zhimi Technology is a member of Xiaomi’s ecological chain. Since 2021, Dr. Su Jun, CEO of Zhimi Technology, has formed an entrepreneurial team in his personal capacity to start a car-building project. By 2023, this entrepreneurial team has established a cooperative relationship with Chery. Currently, members of this team have been integrated into Chery Automobile, and both parties are working together to build the new energy brand iCAR. Although Dr. Su Jun played an important role in it, Zhimi Technology specifically emphasized that they had no equity or operational ties with the car-making project.

Su Feng, founder and CEO of Zhimi Technology, used Xiaomi's classic slogan - "Always believe that good things are about to happen" when warming up the new car. In addition, he also vigorously promoted iCAR V23 as "the most anticipated new car in 2024."

The iCAR V23 model is scheduled to officially meet with everyone on April 12, and is planned to be officially launched in the second half of 2024. This plan has no direct relationship with Xiaomi Company and Xiaomi ecological chain. It is only the result of cooperation between Su individuals and their teams and Chery.

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