What are the requirements for lowering the threshold for Douyin’s personal account to bring goods? Attached specific permissions

What are the requirements for lowering the threshold for bringing goods to the personal account of Zimo Douyin, the editor of php? Attached are specific permissions.

Creators cannot mount "product", "store", and "window" tags in videos, pictures or text content. Specific requirements can be found in "Douyin APP-My-Creator Center-Settings- Tag Usage Requirements" to view.

Authors who have opened e-commerce rights will still need to abide by the limit of 500 valid fans. In addition, when merchants promote relevant "product", "store" and "window" logos, they will also be invalidated in the video and picture content, and they cannot bring goods or promote them.

1. What are the specific tags? The

tag is a relevant content entry that creators can attach to videos or pictures when publishing content. Such as location sharing, showcases, products, stores, clippings, soda music, watermelon videos, film and television dramas, etc., the Douyin platform has unified names for the outside world as tags.

2. What are effective fans?

Effective fans refer to the real following fans brought about by creators by continuing to publish high-quality content that meets the requirements of the platform. Because the fans seen on the homepage may include fans from various scene channels, there may be more than effective fans; maintaining the originality and high quality of the content and increasing the frequency of publishing can drive the increase of effective fans faster.

3. Adjust the crowd range

Douyin personal account: that is, the authentication subject of the bound Douyin account is a natural person.

Registering on Douyin is a natural person, but if you fill in the corporate qualifications when entering Douyin e-commerce, this type of account is still a "Douyin personal account" and must meet the requirement of having an effective number of fans ≥ 500.

4. Adjust the specific content

The Douyin personal account must meet the following requirements before the "product", "store" and "window" tags can be used to bring goods through video/graphic content :

「The number of effective fans has reached 500」

「The account has no violation records in the past three months, has been identified and is not less than 18 years old」

Corresponding to different permissions after adjustment The fan requirements are:

5. How to check the number of effective fans

Path 1: Open Douyin-Me-View More and enter [Douyin Creation User Center], click [Settings] in the upper right corner, click [Tag Usage Requirements], and view [Number of Effective Fans].

Path 2: Douyin-Me-E-commerce delivery, click [All Tools], slide down to [Account Management-Permissions and Accounts], and check the delivery permissions.

6. Why are there fewer effective fans than what I see on my homepage?

Because the fans seen on the homepage may include fans from various scene channels, there may be more fans than valid fans; maintain the originality and high quality of the content, increase the frequency of publishing, and drive effective results faster The promotion of fans fans.

7. If the master’s effective fans are less than 500, will the content of historical videos/graphics and merchandise be affected?

Historical content has no impact, but newly released content will.

8. When will the number of effective fans be updated?

The number of valid fans is updated every day, and only the master’s valid fan data as of the previous day is updated every day.

9. After the new rules took effect, I lost the permission to carry videos/graphics and texts. Do I need to re-apply for the permission to carry videos/graphics and texts after meeting the requirements?

No application required. After meeting the requirements for valid fans, the master can view the details of the effective tag in "Douyin APP-My-E-commerce Delivery-All Tools-Account Management-Permissions and Accounts"; when publishing a video, click [Add Tag] on the publishing page. You can check whether the "Product", "Store" and "Window" labels are effective. After meeting the requirements for valid fans, the "product", "store" and "window" labels will take effect the next day at the latest.

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