First experience of installing third-party app stores on European iPhones: more than ten screen interactions are required

According to news on April 4, foreign technology media The Verge recently published a blog post, sharing the experience of installing the third-party app store Mobivention (focused on B2B) for iPhone in Europe, and admitted that the whole process was not easy.

Share The Verge The installation experience is as follows: If European iPhone users want to install a third-party app store, a potential obstacle they face is that the installation process is very cumbersome, and they need to go through the steps of installing an app store A dozen screen interactions. Here’s what happens: First, you click on a browser-based link to load a third-party app store. At this point, you will receive a pop-up informing you that your installation settings do not allow markets from this developer. Then, you need to enter "Settings", enable third-party app store related settings, return to the browser, click the download link again, and receive a prompt again asking you to confirm the installation. Finally, you can open the store and browse the available apps. Although the program is not complicated, the steps and scary language are enough to make people irritated and deterred. By comparison, Apple's App Store only requires one click to get started. In view of Apple’s control over user experience design, the media believes that Apple’s restriction is intentional and is a means to consume users’ energy and discourage them from continuing to use the App Store.

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