How to make short videos on Douyin to bring goods? What are the free short video delivery channels?

How to make short videos on Douyin to promote goods? What are the free short video delivery channels? This is a question that many people who want to work in the e-commerce industry are eagerly awaiting. PHP editor Youzi has explained in detail all aspects of short video delivery, from product selection to video production to analysis of delivery effects. We hope to provide you with valuable help. Short videos to bring goods are currently one of the most popular marketing methods in the e-commerce industry. With the popularity of platforms such as Douyin and Kuaishou, short videos to bring goods have become an inevitable trend. Come and follow PHP editor Youzi to learn all the tips of selling goods through short videos!

1. How to make short videos on Douyin to promote goods?

Merchants need to choose products suitable for promotion on Douyin. These products should be broad-reaching, attractive, and consistent with the interests and needs of Douyin users.

2. Planning content: Merchants need to plan interesting and attractive short video content to attract users’ attention. Content can include product displays, usage tutorials, interactive games, etc. Make sure the content is relevant to the product and can stimulate users' desire to buy.

3. Make videos: Merchants need to use Douyin or other video editing tools to make planned content into short videos. During the production process, attention should be paid to the quality, picture clarity, sound quality, etc. of the video to ensure a good viewing experience.

4. Add tags and descriptions: When publishing videos, merchants need to add relevant tags and descriptions to increase the exposure of the video. Tags should be related to the product and related topics, and the description should be concise and clear to attract users to click.

5. Interaction and promotion: Merchants need to actively interact with users, reply to comments, participate in topic challenges, etc., to increase the popularity and influence of the video. Merchants can also push videos to more potential users through Douyin’s promotion function.

2. What are the free short video delivery channels?

1. Douyin platform: As a short video platform, Douyin itself provides the function of bringing goods. Merchants can post videos with shopping links on Douyin, and users can click directly to purchase.

2. Weibo: Weibo is a popular social platform. Merchants can attract users' attention and purchases by publishing short videos and attaching product links.

3. Xiaohongshu: Xiaohongshu is a social platform for sharing life moments and shopping experiences. Merchants can attract users to purchase products by publishing short videos and detailed purchasing guides.

4. Station B: Station B is a video platform with young people as the main user group. Merchants can attract users' attention and purchases by producing interesting and creative short videos.

Making short videos to sell goods on Douyin requires planning interesting content, producing high-quality short videos, and actively interacting with users. In addition to the Douyin platform, you can also use free short video channels such as Weibo, Xiaohongshu, and Bilibili to sell goods. I hope this article can help merchants create short videos on Douyin to promote goods.

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