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To cope with the challenge of delivery delays, it was revealed that Xiaomi Motors requires suppliers to increase production capacity to 10,000 vehicles per month

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2024-04-02 20:22:09660browse

News on April 2, according to people familiar with the matter, Xiaomi Motors has recently issued production increase instructions to suppliers and plans to increase monthly production capacity to 30,000 vehicles, especially the production of high-end models will become the focus.

According to the original production plan, Xiaomi Motors is expected to reach the milestone of monthly production of 3,000 vehicles in March this year, and gradually increase this number to 4,000 to 5,000 vehicles in April. By the end of the year, monthly production capacity is expected to stabilize at 6,000 vehicles. However, since the market sales of Xiaomi SU7 far exceed expectations, if the original production speed is maintained, the delivery cycle will continue to be extended. To this end, Xiaomi Motors has responded, saying that the company is making every effort to increase production capacity to speed up vehicle delivery.

应对交付延期挑战,曝小米汽车要求供应商增加产能至月产 1 万辆

On the afternoon of April 2, Xiaomi Motors’ delivery cycles for the standard, Pro and Max models have been adjusted to 21-24 weeks, 19-22 weeks and 29-32 weeks. After the Hong Kong stock market resumed trading, Xiaomi Group's share price rose significantly, with an increase of nearly 15% at one time during the suspension. Although it fell back later, as of 14:05 p.m., Xiaomi Group's share price still rose by more than 10.17% to HK$16.46 per share, with a total market value of HK$410.7 billion.

Official data shows that Xiaomi SU7 exceeded the 10,000-unit order volume in just 4 minutes after its release, exceeded 20,000 units in 7 minutes, and even reached the 50,000-unit mark in 27 minutes. Remarkably, within 24 hours of its launch, a large number of orders have soared to more than 88,898 units.

Earlier today, car blogger @Sunshaojun09 released a quick report on Xiaomi SU7. According to him, the average accumulated large quantity of each store is between 1,800 and 2,000 units, with a sales rate of 35-40%, but the unsubscription rate is also as high as 40%. This is mainly due to the limited number of stores, resulting in in-store customer traffic exceeding the store's customer capacity. Some customers choose to unsubscribe because they are unable to receive services normally or it takes too long to pick up the car, hoping to wait for the market reputation after delivery.

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