Working 80 hours a week, portrait of Phil Schiller, the head of Apple’s App Store: implementing Steve Jobs’ philosophy

According to news on March 28, the Wall Street Journal recently published a column describing a portrait of Phil Schiller, the head of Apple’s App Store.

Although Schiller has transitioned from a marketing executive to an "Apple Fellow" in 2020, stepping back to have more time to work on personal projects, the report states that he works nearly 80 hours per week. Hour. The Wall Street Journal pointed out in the report that Schiller always responded to emails and phone calls as soon as possible, and coordinated and participated in many internal operations of Apple, including appearing in court in the Epic v. Apple lawsuit. Certification, vigorously defended the App Store, and he also participated in Apple's information release work in the EU. Schiller participated in Apple's PR call with members of the media when iOS 17.4 was released, and took the time to explain how DMA would impact the privacy and security of European users. In March of this year, when Apple terminated Epic Games’ developer account to prevent it from creating another app market, it was Schiller who sent a message to Epic Games CEO Tim Sweeney. An email suggested that the account was closed because Epic criticized Apple's DMA compliance. The Wall Street Journal also pointed out in the report that Apple CEO Tim Cook will defer to Schiller when dealing with App Store matters. Schiller joined Apple in 1987, left in 1993, and returned to Apple in 1997 when Steve Jobs returned. He's been at the forefront of Apple's most important product launches, developing marketing strategies for everything from the iPod to the Mac. He was one of the main proponents of adding third-party apps to the iPhone and worked hard to convince Steve Jobs to launch the App Store in 2008. According to reports, Schiller is known as "Jobs No. 2" and implements Jobs' ideas. Under his leadership, manual review has been an important part of the App Store, which has also grown into Apple's main source of revenue. Attached is the original address of the Wall Street Journal, interested users can read it in depth.

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