McLaren releases new design language, opening a new chapter for future models

McLaren Automotive, the top British car manufacturer, recently announced its new design language. This innovative design will be applied to all future models of the company, and it plans to use this as a basis to further expand into new segments. market.

McLaren’s new design language combines three exterior design elements with a unique wrap-around cockpit interior, drawing on the essence of road cars and motorsport throughout the brand’s history. , setting the tone for future products of this legendary car manufacturer. This revolutionary design language not only distinguishes McLaren's models from other brands, but also heralds McLaren's ambitions in the fields of SUVs and electric models.

#The development of this new design language is led by the new chief design officer Stephen Sulman. He has extensive industry experience as chief designer at Apple, Volkswagen and Aston Martin. Surman said: "McLaren has huge potential, and our goal is to make each model unique. With the enrichment of the product line and the diversification of powertrain technology, we need a system that can adapt to each model. The design language of a car model."

Sullman did not reveal much information about the specific release plans for future products. But he emphasized that this new design language will run through Karen's lightweight supercars and other product lines, ushering in a new era. In this era, Karen will inherit and uphold the core concept of "Performance by Design" to bring consumers more diversified and higher-performance products.

Chai Karen’s new design language revolves around five core principles: epic, sporty, functional, focused and intelligent. These principles will be fully demonstrated through unique exterior design elements, including a double-symmetrical front design with a low nose, forward-sloping "performance lines" and body proportions with short front and long rear overhangs. In addition, the F1-inspired design at the rear of the car and the enveloping cockpit interior will also become iconic features of future models of Chasing Karen.

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