Who is the person in charge of Douyin e-commerce?

He Xi, the person in charge of Douyin’s e-commerce, has rich Internet experience. Under his leadership, the platform’s GMV has exceeded one trillion yuan, and the live broadcast e-commerce scene is unique, helping merchants quickly monetize, optimizing the supply chain, and creating a better future for Douyin. E-commerce brings positive impacts in strategy formulation, operational optimization and external cooperation.

Douyin e-commerce person in charge: He Xi

Introduction
Douyin As one of the leading e-commerce platforms in China, the person in charge of the audio e-commerce platform plays a vital role in the development and operation of the platform. This article will introduce He Xi, the head of Douyin e-commerce, and his contribution to the platform.

Character background
He Xi has rich experience in the Internet industry and has held important positions in many well-known Internet companies such as Alibaba and Tencent. In June 2021, He Xi joined ByteDance as the head of Douyin e-commerce.

Main Responsibilities
As the head of Douyin e-commerce, He Xi’s main responsibilities include:

• Formulate and implement platform strategies and promote e-commerce Business growth
• Manage the team and operate daily business
• Explore and optimize the e-commerce ecosystem, improve user experience and merchant revenue
• Cooperate with external partners to expand the influence of the platform And value

##Major achievements Under the leadership of He Xi, Douyin e-commerce has achieved significant achievements, including:

• Record-breaking growth: Platform GMV (gross merchandise turnover) continues to grow rapidly, with GMV exceeding one trillion yuan in 2022.
• Rich content ecology: Relying on Douyin’s strong content advantages, the platform has created a unique live broadcast e-commerce scenario to enhance user shopping experience.
• Merchant empowerment: By providing one-stop e-commerce solutions and supporting policies, the platform helps merchants grow and monetize quickly.
• Supply chain optimization: By cooperating with logistics, warehousing, supply chain and other service providers, the platform optimizes distribution and fulfillment efficiency.

Influence on Douyin e-commerceHe Xi’s professional ability and deep understanding of the e-commerce industry have injected strong impetus into the development of Douyin e-commerce. power.

• Strategy formulation: The platform strategy proposed by He Xi points out the direction for Douyin e-commerce, allowing it to accurately grasp market dynamics and respond quickly.
• Operation optimization: He Xi’s operational experience has helped the platform improve efficiency and user stickiness, and enhanced the overall competitiveness of the platform.
• External cooperation: He Xi actively establishes contacts with external partners, broadens the resources and value of the platform, and creates more opportunities for merchants and users.

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