Why is the folding screen X Fold 3 not expensive at 6,999 yuan! Vivo Huang Tao: Use money to make products and make friends with everyone

On March 26, vivo released the highly anticipated X Fold 3 series of folding screen mobile phones, which were widely praised.

“The vivo , the fruit will fall into place." Huang Tao said.

Regarding the X Fold 3’s price of 6,999 yuan, Huang Tao emphasized that vivo always adheres to the principle of “flagship first, folding later” to ensure product cost-effectiveness and user experience.

Huang Tao said: "vivo folding screen is the most cost-effective, because we are making products at a cost, and the cost-effectiveness must be very high. In addition, we must always insist on ensuring a better user experience, so in the short term It should be difficult to further lower the price, at least for the blue factory."

He also further explained that the current total number of folding screens is not large, but it is a very advanced technology carrier in the current mobile phone industry. , for example, X Fold3 is equipped with many advanced technologies: semi-solid, second-generation silicon, carbon fiber ultra-durable lightweight hinges, armored glass and armored back cover, etc.

"In such a non-large-scale model, the overall difficulty and speed of implementation are relatively high. Throughout the process, the vivo product team, technical team, and supply chain team , have pushed themselves to the limit, but only by tapping our potential can we make the best product."

As for the small foldable products that everyone is concerned about, the general manager of vivo product line Hong Yi said that they have been exploring this market and thinking deeply about what kind of experience this form of product can bring to users, what is its real value, and how to enable users to continue to use it, and repurchase and reuse it. . At the appropriate time in the future, vivo will continue to launch small folding products.

In the automotive field, vivo currently does not consider vehicle manufacturing, but will provide a high-quality vehicle-computer interaction experience.

In the IoT field, vivo will focus on core areas such as music, imaging, and games, striving to innovate and create industry-leading products.

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