Nissan will launch 30 new cars in the next three years to comprehensively increase profitability and market share

Nissan recently announced that it plans to launch 30 new models in the next three years to enhance its competitive position in the family car market. The company will also take a series of cost-cutting measures to improve profitability.

According to information, Nissan has set ambitious goals for the end of fiscal year 2026, planning to increase annual sales to 1 million vehicles and increase operating profit margins to more than 6%. Among these 30 new cars, there will be 14 traditional fuel models and 16 new energy models, showing Nissan's consideration of the balance between electrification and traditional power systems. The launch of these new models aims to meet the needs of different consumer groups while actively responding to the call for environmental protection and sustainable development. Nissan's development strategy clearly demonstrates their commitment to innovation and technological advancement, and is committed to promoting the entire automotive industry in a more environmentally friendly and intelligent direction. By adding new energy vehicles

Nissan plans to significantly expand its electric vehicle product line in the next few years. It is reported that from 2024 to 2030, they plan to launch 34 electric models, aiming to cover various market segments. By 2026, Nissan expects that the proportion of global electric models in its total sales will increase to 40%, and plans to further increase this proportion to 60% in 2030. This move is to cater to the growing market demand for electric vehicles and follow the trend of the global automotive industry's transition to electrification. This will enable Nissan to better meet customer needs while contributing to environmentally sustainable development.

In addition, Nissan also has high hopes for the Chinese market and plans to conduct a large-scale upgrade of its product lineup. It is reported that Nissan plans to upgrade 73% of its models and launch 8 electric vehicles in the Chinese market, 4 of which will be under the Nissan brand. Nissan stated that its goal is to increase sales in the Chinese market to 1 million vehicles by fiscal year 2026, and to achieve complete vehicle exports starting in 2025. The export target in the initial stage is 100,000 vehicles, and it will work closely with Chinese partners to continue to optimize production capacity layout.

In order to develop new models more efficiently and reduce costs, Nissan will adopt a "family-oriented" development model. It is expected that this model will reduce the development cost of subsequent models by 50%, reduce changes in interior and exterior parts by 70%, and shorten the development cycle by four months. In addition, by adopting modular manufacturing, the production line will be optimized and the production time of a single vehicle will be reduced by 20%, further improving production efficiency.

Although Nissan is facing fierce competition from electric vehicle giants such as Tesla and BYD, it is expected to regain its leading position in the family car market with its strong product lineup and innovative cost control measures. However, Nissan's electric vehicle business still faces many challenges, and it remains to be seen whether it can achieve its ambitious goals.

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