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Recently, Xiaomi Motors held a tasting event specifically for employees at JD.com’s Beijing headquarters. This event attracted widespread attention from the industry and consumers. Lei Jun, founder, chairman and CEO of Xiaomi Group, also shared this grand occasion in WeChat Moments, and highlighted the news of "Xiaomi SU7 coming to JD.com". This move further highlights Xiaomi Auto’s positive attitude in marketing and brand building.
The successful holding of the tasting event not only demonstrated the close cooperative relationship between Xiaomi Motors and JD Automobile, but also laid a solid foundation for future in-depth cooperation between the two parties. According to the editor's understanding, in addition to vehicle sales cooperation, JD Auto and Xiaomi Auto will further expand cooperation areas, including providing Xiaomi charging pile delivery and installation integrated services, supporting tire sales and other diversified services. This move aims to provide consumers with a more convenient and complete service experience, and will also promote the sustainable development of both parties' businesses.
Currently, if you search for "Xiaomi Auto" on the JD App, the page will jump directly to Xiaomi's official marketing page, providing consumers with a more intuitive and convenient understanding. and purchasing channels. At the same time, related peripheral products of Xiaomi Auto have also been sold online in JD.com’s self-operated stores, further enriching consumers’ choices.
On March 25, Xiaomi Motors announced that the first batch of stores nationwide were officially open for business, with a total of 76 stores in 29 cities across the country. This action not only demonstrates Xiaomi Auto's solid layout and competitive strength in the domestic market, but also provides consumers with more convenient opportunities for offline experience and purchase.
As the launch conference of Xiaomi SU7 approaches (March 28), the expectations of the industry and consumers for this new car are also increasing day by day. With the joint efforts of both parties, Xiaomi Auto is expected to achieve significant success in the market and provide consumers with more high-quality choices and services.
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