Why can’t WeChat payment be used for Douyin shopping?

The reasons why Douyin shopping cannot be paid via WeChat are: central bank policy adjustment (1), competitive environment (2), data security (3), improving user experience (4), and diversifying the payment ecosystem (5).

Why can’t WeChat pay for Douyin shopping?

Starting from January 1, 2023, the Douyin e-commerce platform will completely stop cooperating with WeChat Pay. The main reasons leading to this decision are:

1. Policy adjustment

The "Regulations on Non-bank Payment Institutions" issued by the People's Bank of China clearly stipulates that payment institutions shall not directly or Indirectly participate in e-commerce platform business activities. This move aims to standardize the payment market and prevent financial risks.

2. Competitive environment

Douyin e-commerce platform and WeChat Pay belong to the Tencent ecosystem. With the rapid development of Douyin’s e-commerce business, the two parties have entered into direct competition in the payment field. In order to avoid competition within the industry, Douyin chose to terminate its cooperation with WeChat Pay.

3. Data Security

WeChat Pay will collect user transaction data during the payment process, including product information, payment amount, payment time, etc. For data security reasons, the Douyin e-commerce platform has decided not to share this data with WeChat Pay.

4. Improve user experience

Douyin e-commerce platform hopes to provide users with a more convenient and secure payment experience. By cooperating with third-party payment platforms, users can have a variety of payment methods to choose from, improving payment efficiency.

5. Diversified payment ecology

Douyin e-commerce platform has established cooperative relationships with a number of third-party payment platforms, including Alipay, JD Pay, UnionPay Pay, etc. . This move aims to provide users with more diversified payment options to meet the needs of different users.

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