Lei Jun responds to Apple’s abandonment of building cars: Xiaomi adheres to the full ecological strategy of people, cars and families

News on March 25 showed that Apple recently terminated its 10-year car manufacturing plan. This decision has attracted widespread attention and discussion in the industry. Xiaomi CEO Lei Jun recently expressed his views on the matter in a public Q&A and explained why Xiaomi insists on entering the automotive field.

Lei Jun mentioned in the third episode of "Lei Jun Answers Questions from Netizens" that he was surprised that Apple gave up its plan to build a car. He believes that as Apple CEO Tim Cook, he should consider this decision more carefully. Lei Jun emphasized that from a strategic perspective, "a complete ecology of people, cars and homes" is the future development trend, and cars and travel scenarios are a crucial part of this ecosystem.

According to the editor’s understanding, Xiaomi has been actively developing smart electric vehicles and has launched a variety of models. Among them, Xiaomi SU7, as a high-end smart electric car, has attracted much attention. Lei Jun said that Xiaomi SU7's support for the Apple ecosystem is very comprehensive and thorough, and he hopes that this model will become the first choice for Apple users to buy cars.

Regarding the reason why Apple gave up building a car, Lei Jun said he understood Cook’s decision. He believes that building a car is a very challenging task that requires a lot of manpower, material and financial resources. At the same time, the automobile industry is also a low-margin industry, which is contrary to Apple's consistent strategy of pursuing high gross profits. However, Lei Jun believes that Xiaomi has the ability to succeed in this field and will continue to stick to its car-building plan.

Xiaomi SU7 not only supports Apple’s wireless CarPlay, AirPlay and other protocols, but also achieves deep driver interconnection and seamless connection. In addition, its rear-seat expansion screen function also supports iPad, which can be seamlessly connected to the native car system, providing drivers and passengers with a more convenient and rich entertainment experience. These features give Xiaomi SU7 a unique competitive advantage in the market and are expected to attract more consumer attention.

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