How to open a shop on Xiaohongshu? What are the requirements for opening a store?

php editor Apple will give you detailed answers on how to open a store on Xiaohongshu and the requirements for opening a store. Xiaohongshu is a platform mainly for sharing shopping experience and beauty and fashion information. To open a store, you need to register as a Xiaohongshu user first, and then undergo real-name authentication and merchant authentication. Before opening a store, you need to prepare store qualifications and products to ensure product quality and service quality. At the same time, pay attention to comply with platform regulations and maintain the store's reputation and credibility. Hope the above content is helpful to you.

1. How to open a shop on Xiaohongshu?

1. Register a Xiaohongshu account

First, you need to create a Xiaohongshu account. If you already have an account, you can proceed directly to the next step. If you have not registered yet, please complete the account registration first.

2. Activate the Xiaohongshu merchant function

After logging in to Xiaohongshu, you need to apply to activate the Xiaohongshu merchant function. Click the "My" menu, select "Xiaohongshu Merchant", and then follow the prompts to submit relevant information and wait for review.

3. Select store type

Xiaohongshu stores are divided into two types: personal stores and corporate stores. Personal stores are suitable for self-employed people, and corporate stores are suitable for merchants with corporate backgrounds. Choose the store type based on your actual situation.

4. Submit store information

After activating the merchant function, you need to submit store-related information, including store name, store introduction, business category, etc. Make sure the information is true and accurate so that consumers can understand your store.

5. Publish products

After submitting the store information, you can choose to publish the products. Upload product images, fill in product title, description, price and other information. In order to increase the exposure of your products, you can also use Xiaohongshu’s promotion tools to promote your products.

6. Manage orders and after-sales service

Once the goods are sold, you need to process the order in a timely manner and pay attention to after-sales service. Xiaohongshu provides order management and after-sales service functions to help you better manage your store.

2. What are the requirements for opening a store on Xiaohongshu?

1. Product quality

The most important thing when opening a store on Xiaohongshu is to ensure product quality. You need to provide high-quality products and ensure consumer rights.

2. Comply with laws and regulations

Xiaohongshu stores need to comply with relevant national laws and regulations, including but not limited to product quality, after-sales service, logistics and distribution, etc.

3. Integrity management

Integrity management is the key to the success of Xiaohongshu store. You must describe product information truthfully and must not exaggerate or deceive consumers.

4. Actively participate in community interaction

Xiaohongshu is a community-based platform. You need to actively participate in community interaction and establish good relationships with consumers. Respond to user comments, publish interesting content, and increase store visibility and reputation.

To open a store on Xiaohongshu, you not only need to master the correct operating steps, but also need to comply with relevant regulations and requirements. By providing high-quality products, operating with integrity, and actively participating in community interactions, your Xiaohongshu store is sure to win the trust and support of consumers.

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