Xiaomi launches a new generation of smart glasses: it is expected to support audio functions and will be released this month!

According to news on March 21, Xiaomi Smart Ecosystem officially announced today that it will launch a new smart audio glasses product on March 25. The slogan of this new product is: "Mirror Enjoy Listening".


(Photo source: Xiaomi)


As early as April last year, Xiaomi launched a "Mi Mi" priced at 799 yuan on the crowdfunding mall. "Home Smart Audio Glasses", which uses open sound field technology, supports 360° music surround, and is also equipped with a dual-mic beam AI call noise reduction algorithm to support intelligent enhanced calls. The frame adopts self-developed patented hinges and ergonomic design, and can be freely replaced.


Judging from the crowdfunding situation at the time, the glasses sold pretty well. Now there are two types of smart glasses on the market. One is Google Glasses, which provides voice Control, screen display and other functions; while the other is the first smart audio glasses launched by BOSE in 2018. The appearance design is no different from ordinary sunglasses, but in terms of function, it only provides audio playback functions.



(Source: Xiaomi official website)


Simply put, it is to integrate Bluetooth headsets into the frame and realize it through bone conduction technology Audio conduction function.


Logically speaking, consumers will not pay for products that sound like they are worthless, but the market performance is exactly the opposite. According to market analysis data of the smart audio glasses industry, the global smart glasses market is expected to grow rapidly at a compound annual growth rate of more than 20% from 2021 to 2028. In 2020, the global smart glasses market was valued at approximately US$958 million and is expected to increase to approximately US$3.117 billion by 2025.


Xiaomi is not only laying out its layout in the smart audio glasses track. In September 2022, it also launched a product called "MIJIA Glasses Camera", whose design concept is similar to that of Google Glasses Similar, except that an additional camera system is added on this basis. It can achieve a real-time zoom visual experience through the periscope lens and AR display system equipped with the glasses. In addition, there is also first-person video recording and real-time translation. , AI recognition and other functions.



(Source: Xiaomi official website)


With the end of the Google Glass project, Xiaomi’s glasses camera has not seen its iteration products , but the smart audio glasses released last year have ushered in iterative upgrades. It is not difficult to see that Xiaomi really has no intention of making efforts in the AR track. From the current perspective, this decision is reasonable. Even Apple's Vision Pro has encountered a cold reception in the market. One can imagine the challenges faced by other manufacturers. Given that AR technology has just started, the software and hardware are not yet mature, and the cost of exploration is high, Xiaomi can occupy a place in the market by focusing on perfecting its smart audio glasses.



(Source: Xiaomi official website)


Compared with full-featured AR glasses, smart audio glasses are more mature and user-friendly Products with higher acceptance have lower development and iteration costs and can meet users' basic daily needs.


This will not only effectively control risks, but also accumulate smart wearable device market experience and user feedback for Xiaomi at this stage. As technology advances and the market matures, Xiaomi can choose the right time and direction in the future to further explore and expand higher-end smart wearable products such as AR to achieve long-term technology accumulation and market layout.

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