BMW CEO Zipzer: High-end electric vehicles will drive company profit growth

News on March 22, BMW recently stated that although the global electric vehicle market has declined due to weak demand, the company’s high-end electric vehicle lineup, including the 7 Series sedan, X7 full-size SUV and Rolls-Royce Specter ( The Shining) and others are expected to drive profit growth this year.

BMW CEO Zipzer said in an interview that the company plans to achieve moderate sales growth in major sales markets such as North America, China and Europe in 2023. He is confident about the future of the high-end pure electric vehicle market and revealed a series of BMW plans and goals in the field of electric vehicles.

According to the editor’s understanding, Zipzer mentioned that the delivery volume of BMW’s pure electric vehicles in 2023 will account for about 15% of the company’s total delivery volume. The company has set a goal of selling 500,000 electric vehicles this year, and achieving this goal will rely on its 15 pure electric models. At present, BMW has launched a variety of electric vehicles such as i3, iX3, iX1, i5, and i7, and is expected to launch a new pure electric full-size SUV - iX7 this year.

In addition, BMW Chief Financial Officer Walter Myrtle also introduced the company’s latest progress in battery technology and costs. He pointed out that using the new Neue Klasse platform, BMW plans to cut battery costs to half of the current price and increase battery range by 30%. This move will help BMW remain competitive in the electric vehicle market and encourage more consumers to choose environmentally friendly travel options.

BMW’s efforts in the field of electric vehicles have achieved remarkable results. In 2023, the company successfully delivered 375,716 pure electric vehicles to customers, an increase of 74.1% compared to 215,752 vehicles in 2022. This achievement gives BMW an important position in the electric vehicle market. The company actively promotes the development of new energy vehicle technology and continuously expands its product line to meet customers' needs for environmentally friendly travel. As the electric vehicle market continues to grow, BMW's success has also set a benchmark for the entire industry, demonstrating the huge potential of new energy vehicles.

Zipzer also further revealed BMW’s future electrification strategy. He said that BMW will continue to increase investment in the field of electric vehicles and launch 11 new pure electric models in 2024. At the same time, BMW will also apply the latest design concepts and technologies to a variety of new vehicles, including pure electric and fuel vehicles, to meet the needs of different consumers.

BMW is actively developing the field of electric vehicles. BMW is committed to consolidating its leading position in the global electric vehicle market by continuing to launch high-end electric vehicle products, reducing battery costs and increasing driving range, and increasing investment in electric vehicle technology and design. This effort is to meet consumer demand for clean energy vehicles while promoting the development of the automotive industry in a more environmentally friendly and sustainable direction. BMW's electric vehicles not only focus on performance and luxury, but also on environmental protection and energy efficiency, providing users with smarter and greener travel options. As competition in the electric vehicle market continues to intensify

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