Video accounts publish low-quality products & what are the store management rules? Attached details

php editor Zimo explores the video account to publish low-quality products and store management rules, revealing relevant details. Video accounts publishing low-quality products must comply with platform regulations to avoid infringement, fraud and other behaviors. Store management rules include product release, after-sales service, store reputation, etc. to improve user experience. Read on for details.

1. Overview and scope of application

1.1 Overview

Good quality of goods and services is the basic requirement for the protection of consumer rights and interests. In order to improve the shopping experience of Video Account Showcase users on the Video Account Product Delivery Platform, the platform will evaluate products and stores based on product quality and service quality information fed back by Video Account Display Window users. Products and stores whose evaluations are lower than those of certain peers need to be rectified in a timely manner. If there is no effective improvement within a certain period of time, the store's corresponding capabilities will be restricted, and in serious cases, it will be liquidated directly.

1.2 Scope of application

1.2.1 These terms apply to all video account window merchants (referred to as "merchants" in these rules).

1.2.2 Unless otherwise specified, the meanings of the words used in these terms are consistent with the "General Rules for Carrying Goods in the Video Account Showcase".

2. Evaluation Rules

The evaluation of low-quality products and stores is based on product return applications, disputes, and negative reviews initiated by users of the video account showcase. Disputes are evaluated separately from the product and store dimensions. rate, rejection rate and negative review rate. When the evaluation results of products and stores are lower than those of peer merchants, you will receive an early warning notification. After products and stores receive early warning notices, merchants should promptly check the specific performance of products and stores in terms of after-sales service due to quality reasons, dispute initiation and negative reviews, and make timely corrections to provide users with high-quality products and actively and properly handle user issues. after-sales issues.

2.1 [Assessment Indicators]

2.1.1 Dispute rate

Dispute rate=The number of disputed orders caused by video number showcase users applying for platform intervention/Video number showcase users’ successful payment orders Quantity ) Retrieval cycle: statistics of the past 30 days, that is, the payment time and the time when the user applied for the platform to intervene in disputes all occurred in the past 30 days.

2.1.2 Product return rate

Product return rate = number of orders for refunds due to quality-related reasons/number of orders successfully paid by video number showcase users x 100%

Note :

(1) Statistical scope of refund orders: The user selects quality-related reasons as the first reason for refund;

(2) Fetching period: Statistics of data for the past 30 days, that is, payment time and the time when the user applied for a refund all occurred in the past 30 days.

2.1.3 Negative review rate

Product negative review rate = The number of effective negative reviews of products by video account showcase users (1-2 stars) / The number of valid negative reviews of products by video account showcase users x 100%

Note:

(1) Valid evaluation statistical range: evaluations actively posted by users and passed the system review. Failure to pass the review and automatic system evaluations will not be included;

( 2) Counting period: Statistics of data in the past 30 days, and the evaluation time occurs in the past 30 days.

2.2 [Assessment Dimension]

Product: Statistics of the product return rate, dispute rate and negative review rate of the product dimension in the past 30 days.

Store: Statistics of the store dimension’s product return rate, dispute rate and negative review rate in the past 30 days. The store third rate data is the third rate of the store’s main first-level category. Among them, the store's main first-level category refers to the category with the highest GMV among the store's payment orders in the past 30 days. If the GMV is the same, the one with the higher order quantity will be used.

2.3 [Assessment Conditions]

The conditions for products and stores to participate in the product return rate and dispute rate assessment are that the number of payment orders in the past 30 days is > 30, and the conditions for participating in the negative review rate assessment are that the number of valid reviews in the past 30 days is ≥ 5. If the data is not displayed, it means that the product/store does not meet the assessment conditions.

Payment orders generated by video account showcase merchants/experts through self-buying and self-selling/high-frequency **/logistics fraud/abnormal evaluation content and other irregularities will be eliminated.

Note: The assessment indicator data is updated daily, with a time limit of T 1, that is, the data of the previous day is displayed on the current day.

3. Assessment Application

3.1 Products: If one of the product return rate, dispute rate, and negative review rate is seriously lower than that of its peers, the merchant will receive an early warning notice; if in the notice If rectification fails to meet the standards within the time limit, the products will be removed from the shelves. Stores with products that have been removed from the shelves many times will have limited operating capabilities, and in serious cases, they will be removed.

3.2 Stores: If one of the product return rate, dispute rate, and negative review rate is seriously lower than that of its peers, the merchant will receive an early warning notice; if it fails to make rectifications and meet the standards within the notice period, the store will be Relevant business capabilities are restricted, and in serious cases they will be dismissed.

3.3 The platform has the right to select one or more removal measures based on assessment indicators and rectification results, including but not limited to measures such as removing products from the shelves, blocking video account display functions, freezing funds, etc.

4. Supplementary Provisions

4.1 If the behavior of the video number window merchant occurs before the effective date of these rules or the effective date of revision, the rules at that time shall apply. If it occurs after the effective date of these rules or the effective date of revision, these rules shall apply.

4.2 Tencent has the right to revise these rules from time to time based on the operating conditions of the platform, and implement publicity procedures in accordance with laws and regulations. If the revision involves the platform service agreement and transaction rules, opinions will be solicited in accordance with laws and regulations. After the public notice period ends, the revised contents of these rules will take effect. If the video account showcase merchants do not agree with the revised rules, they can apply to stop using the video account showcase function through Tencent’s guidelines.

4.3 Video account window merchants should abide by national laws, administrative regulations, departmental rules and other normative documents. For any behavior suspected of violating national laws, administrative regulations, departmental rules and other normative documents, if these rules have already been stipulated, these rules shall apply. If there are no provisions in these rules, Tencent has the right to handle it at its discretion. However, Tencent’s handling of video account showcase merchants does not exempt it from legal liability. Any behavior of video account showcase merchants on the video account shall also comply with various agreements signed with Tencent and its affiliates.

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