Nothing launches "community customization plan", inviting users to co-design Phone (2a) special edition mobile phone

According to news on March 21, this year Nothing launched its first mid-range model - Nothing Phone (2a). In order to emphasize its community orientation, the company launched a "community customization plan" and sincerely invites community members to jointly design a Nothing Phone (2a) Special edition mobile phone.

It is understood that this unique and creative co-creation activity will last for six months and is divided into four stages. During this period, Nothing will solicit design proposals for the special edition Nothing Phone (2a) from the community, covering four aspects: hardware, wallpaper, packaging and marketing. The winner of each stage will have the opportunity to work directly with the Nothing team to bring their ideas to life. The event will kick off on March 26, and the first phase will focus on hardware design. At that time, interested participants can submit their works on its official website. The winner will work with Nothing’s London industrial design team to create the final design. The second phase, which will start in May, will focus on wallpaper design for special edition mobile phones. The winning wallpapers will be pre-installed in the mobile phone software. The third phase in June will focus on packaging design, which Nothing says is an opportunity to create a unique unboxing experience so that the box can be integrated with the hardware and wallpaper design. The final phase is a call for marketing ideas, which will begin in July. By then, the special edition phone will have basically taken shape, and Nothing will solicit creative marketing plans from the community. Participants will have access to support from Nothing’s brand and creative team. The winners of the four stages will be invited to attend Nothing’s special edition mobile phone launch event in London to witness the results they have created together. Nothing co-founder and CEO Carl Pei said about the plan: "We believe that in the future, the boundaries between the company and the community will gradually disappear and eventually merge into one. In the future, the community may be able to contribute to Nothing OS code, and even co-create other products with us. We believe in the power of the crowd, and the democratization of information and the sharing of knowledge. I think this is a great opportunity to expand the community. This is a design and marketing co-creation project, I'm sure it will attract a lot of creative talent. I can't wait to see what we will create together."

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