Google Pixel mobile phone US market share reaches record high in 2023, but it is still difficult to shake the positions of Apple and Samsung

According to news on March 21, compared with giants such as Apple and Samsung, the market share of Google Pixel mobile phones has not been high. However, the latest report shows that Google's efforts are paying off, with Pixel phones hitting a record high in U.S. market share.

It is noted that according to the latest data from IDC, the share of Pixel mobile phones in the US market in 2023 will be approximately 4.6%, which is much higher than the 3.6% in 2022 and 1% in 2021. This performance is particularly impressive because there are three key factors to consider: First, overall U.S. smartphone shipments fell by approximately 6.9% in 2023 due to lower demand. Secondly, apart from Google, the only vendor to achieve market share growth was Apple, whose share increased from 47.6% to 51.9%. Finally, Google's market share grew despite a 13.6% year-over-year decrease in shipments. This means that Google has become a new force in the top five mobile phone market shares in the United States and is the only Android phone original equipment manufacturer (OEM) to increase its market share in 2023. Of course, whether it can truly challenge the dominance of Apple and Samsung is the biggest problem facing Google. Despite its progress, Google's market share remains well below those of the two giants.

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