Xiaomi cars may be priced on the high side, with R&D costs becoming a key factor

Recently, the pricing issue of Xiaomi cars has attracted widespread attention. It is reported that the price of Xiaomi cars may not be less than 200,000 yuan, mainly due to its high research and development costs. As the Xiaomi car launch conference approaches on March 28, the market’s expectations for Xiaomi cars are gradually heating up.

Xiaomi released its fourth quarter and full-year financial report for 2023 on the evening of March 19, which disclosed data on innovative businesses such as automobiles. According to the financial report, Xiaomi will invest up to 6.7 billion yuan in innovative businesses focusing on automobiles in 2023, and related stock compensation expenses will also reach 800 million yuan. This huge investment highlights Xiaomi’s emphasis and determination on the automotive business.

According to the editor’s investigation, Xiaomi’s CFO Lin Shiwei did not disclose specific forecast figures regarding the selling price of Xiaomi Motors SU7, but he emphasized that Xiaomi Group has sufficient cash reserves to support its core business and new projects. business development. This indicates that the pricing of Xiaomi Auto SU7 may take into account its high quality and advanced technology, and is unlikely to be positioned at an affordable price.

Xiaomi’s founder Lei Jun and president Lu Weibing unanimously stated that the price of Xiaomi Automobile SU7 will be relatively high-end. Lu Weibing once again emphasized this point of view at the financial report conference and expressed his belief that after the press conference, everyone will be able to understand and accept this pricing. He pointed out that Xiaomi’s internal goal is to push its pure electric luxury sedan products into the top three, showing Xiaomi’s ambition and confidence in the automotive business.

Lu Weibing also emphasized that Xiaomi pays more attention to user experience and reputation, rather than just sales. This shows that Xiaomi not only pursues market share in the automotive field, but also focuses on product quality and user satisfaction. This is also in line with Xiaomi’s consistent product philosophy and market strategy.

In general, although the pricing of Xiaomi Auto SU7 has not been announced, judging from various information, its price may not be too affordable. However, with Xiaomi’s brand influence and strong technical strength, I believe that Xiaomi Automobile SU7 will still arouse enthusiastic response and widespread attention from the market once it is launched.

The above is the detailed content of Xiaomi cars may be priced on the high side, with R&D costs becoming a key factor. For more information, please follow other related articles on the PHP Chinese website!